DEUTZ today unveiled a new brand identity that reflects the company’s profound transformation. DEUTZ, a provider of innovative and sustainable mobility and energy solutions, is using the rebrand to underline its evolution in recent years. The ‘Next DEUTZ’ corporate strategy
Yale Materials Handling has changed its brand name to Yale Lift Truck Technologies. The rebranding reflects the company’s emphasis on technology-enabled lift trucks for warehouse and intralogistics operations, delivered through a strong network of independent dealers. The rebrand highlights how
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