McCloskey unveils a new brand focused on recycling and environmental solutions

By MEq January 31, 2022 16:47

Due to a dynamic expansion and the realignment of its recycling capabilities, McCloskey International has announced a new brand identity that will support the evolution of this business unit and reinforce its commitment to the waste recycling sector worldwide. The business will move forward under the new brand of McCloskey Environmental (MCE).

The world is facing some major challenges. Climate change combined with the ever-rising demand for energy and raw materials are all placing the environment under increasing strain. To prevent these challenges from resulting in a hopeless situation, long-term solutions are required. The primary task of McCloskey is to make a positive contribution to meet these challenges.

The strategy for the new division is built on partnership with companies that have the expertise to deliver solutions that maximize profit and deliver exceptional performance. Together with these companies McCloskey Environmental will design and manufacture a full range of environmental products including shredders, trommels, and stackers.

The new design and color scheme pays homage to McCloskey’s brand equity and reflects the maturation and evolution of an industry leader with a dedicated and committed global network.

“Our customers are always seeking modern, flexible and cost-effective waste processing solutions. Our customer-driven approach to product development has led us to invest significantly in the establishment of this new business unit, focused on the design and manufacture of high-quality recycling equipment. The products produced by McCloskey Environmental will deliver significant advantages to customers, including lower cost of ownership, lower cost of production, and ease of operation and maintenance.” Said Ben Frettsome, Product Line Director at McCloskey.