OilQuick and Engcon are deepening their collaboration

By MEq October 30, 2019 17:06

OilQuick and Engcon are two well-known players. OilQuick is a world leader in fully automatic quick coupler systems and Engcon is a world leader in tiltrotators and accessories for excavators. During the summer and autumn, they have decided to deepen their collaboration.

“The companies have had a close collaboration for some time, but we have now chosen to deepen it further. One can either behave like our competitors, make the decision to copy products, or one can be like us and collaborate in order to achieve success”, says Henrik Sonerud, CEO of OilQuick AB.

“Engcon and OilQuick complement each other and we are convinced that we will help each other to strengthen our leading positions both as regards full automatic quick couplers and tiltrotators”, comments Stig Engström, owner and founder of Engcon AB.

Demand in the market
With this new collaboration, OilQuick will be able to offer tiltrotators with OQ couplers together with Engcon’s tiltrotator. The series will be branded in OilQuick’s grey paint and sold under OilQuick’s trademark and name. The products will be marked ”Engcon Inside” to clarify their origin.

“We absolutely want to flag up Engcon’s name. It is something that guarantees quality and we naturally want to benefit from that. It is a clear sales argument and quality has always been a priority for us at OilQuick”, says Johan Lindqvist, Sales manager at OilQuick AB.

Geographic market
Both OilQuick and Engcon will greatly benefit from the collaboration. Primarily they will help each other to grow in different geographic markets. Engcon is extremely strong in the Nordic area and OilQuick naturally sees an opportunity to sell large volumes of tiltrotators with OilQuick technology. The market has long requested this combination and both dealers and end customers will be very grateful.

OilQuick has its best market in German speaking countries. Over 3,500 OilQuick quick couplers were supplied last year alone. So it is clear that the volumes for Engcon’s tiltrotators have a significant potential growth in the coming years. Engcon has been working to increase sales in Germany and the rest of Europe for some time.

Model program
Naturally, all models will be available in all countries where OilQuick has sales at present. The model program will be all Engcon’s models for excavators from 1.5 tonnes up to 33 tonnes. First out into the OilQuick range is for 14-19 tonnes. The tiltrotators will be named OQTR-E and are expected to be ready for delivery in Q1–Q2 – depending on the model.