Hiab strengthens its cranes portfolio by acquiring the Italian brand Effer

By MEq July 31, 2018 16:23

Hiab, part of Cargotec, and a global leader in on-road load handling, has entered into an agreement to acquire the Effer loader cranes business from the CTE Group for an enterprise value of EUR 50 million. This acquisition means a significant advancement for Hiab’s ambition to be the global leader in cranes and the preferred partner for its customers.

Since 2016, Hiab has fundamentally renewed and expanded its HIAB loader cranes portfolio to become the most modern in the market – just recently announcing its renewed light range cranes in May 2018. With the acquisition of Effer, Hiab will complement its loader cranes portfolio and expand its range of heavy cranes, in particular in the >100 tm segment, in which Effer is recognised as a global leader. Further Hiab crane brands include LOGLIFT and JONSERED forestry and recycling cranes, as well as Argos loader cranes in Brazil, following its acquisition in October 2017.

Hiab and Effer are both leading and recognized premium brands within their specific crane segments and application areas, endorsed by loyal customers and trusted partners. Effer will continue to operate as part of Hiab under its brand and through its dealer network.

“I am happy to welcome Effer to the Hiab family. This acquisition is a bold step in line with our growth strategy to be the global leader in on-road load handling and in particular in loader cranes, the industry that Hiab founded nearly 75 years ago”, states Roland Sundén, President of Hiab.

Effer, founded in 1965, has over 50 years’ experience in developing and manufacturing knuckle-boom cranes, with its product range encompassing truck cranes with a 3 to 300 tm lifting capacity, special application truck cranes, and marine cranes. Effer S.p.A. is headquartered in Minerbio, Italy and has approx. 400 employees. Distribution is managed through a network of >100 dealers covering 60 countries globally. Effer’s sales in 2017 totalled EUR 71 million and generated an operating profit of approx. EUR 6.1 million.

“Through its size and global scale, Hiab offers the most optimal opportunities for continued growth for Effer and I am delighted that Effer is becoming part of an organisation with an equally proud past, passion for quality and reliability, and drive for innovation”, says Lorenzo Cipriani, CEO of Effer.