{"id":9583,"date":"2019-02-13T16:17:20","date_gmt":"2019-02-13T14:17:20","guid":{"rendered":"http:\/\/www.mequipment.ro\/?p=9583"},"modified":"2019-02-13T16:21:57","modified_gmt":"2019-02-13T14:21:57","slug":"bkt-partida-schimbarii-se-joaca-la-bhuj","status":"publish","type":"post","link":"https:\/\/mequipment.ro\/en\/bkt-partida-schimbarii-se-joaca-la-bhuj\/","title":{"rendered":"BKT \u2013 partida schimb\u0103rii se joac\u0103 la Bhuj"},"content":{"rendered":"<p><em><strong>BKT<\/strong> a organizat o c\u0103l\u0103torie \u00een India rezervat\u0103 delega\u021biilor sportive interna\u021bionale, partenere ale BKT. Scopul misiunii a fost \u00eent\u00e2lnirea cu managementul companiei la sediul din Mumbai \u0219i vizitarea fabricii din Bhuj, un model din punct de vedere tehnologic \u0219i social. Printre oaspe\u021bi s-a num\u0103rat \u0219i Raymond Domenech, fostul antrenor al Echipei Na\u021bionale De Fotbal a Fran\u021bei.<\/em><\/p>\n<p>BKT, unul dintre cei mai importan\u021bi produc\u0103tori de anvelope Off-Highway la nivel mondial, a invitat \u00een India delega\u021biile sportive cu care are o rela\u021bie de parteneriat, pentru a vizita sediul central al companiei din Mumbai, a \u00eent\u00e2lni managementul \u0219i a vizita cea mai recent\u0103 unitate de produc\u021bie tehnologic\u0103 a BKT din Bhuj, Gujarat. O oportunitate care le permite noilor parteneri sportivi s\u0103 cunoasc\u0103 originile companiei, filozofia \u0219i modelele sale de afaceri actuale.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.mequipment.ro\/wp-content\/uploads\/2019\/02\/BKT_Bhuj_SportsDelegations_2.jpg\" alt=\"\" width=\"450\" height=\"337\" class=\"alignright size-full wp-image-9585\" srcset=\"https:\/\/mequipment.ro\/wp-content\/uploads\/2019\/02\/BKT_Bhuj_SportsDelegations_2.jpg 450w, https:\/\/mequipment.ro\/wp-content\/uploads\/2019\/02\/BKT_Bhuj_SportsDelegations_2-300x225.jpg 300w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/>\u00cen 2018, BKT a \u00eentreprins o schimbare net\u0103 a ritmului fa\u021b\u0103 de trecut, semn\u00e2nd contracte de sponsorizare importante \u00een domeniul sportiv \u2013 \u00een fotbal \u0219i cricket. Aceast\u0103 decizie face parte din procesul strategic al BKT care, printr-un plan structurat de activit\u0103\u021bi \u0219i investi\u021bii, se a\u0219teapt\u0103 la o majorare a cotei sale de pia\u021b\u0103 \u00een segmentul anvelopelor specializate Off-Highway, de la 6% (actual) la nivel global, la 10% p\u00e2n\u0103 \u00een 2025. <\/p>\n<p>Atingerea acestui obiectiv ambi\u021bios reprezint\u0103 o provocare c\u0103reia BKT \u00eei r\u0103spunde prin dezvoltarea \u0219i extinderea propriilor game de produse cu anvelope tot mai performante \u0219i mai tehnologice, consolid\u00e2ndu-\u0219i re\u021beaua de v\u00e2nz\u0103ri, \u00eembun\u0103t\u0103\u021bind serviciile post-v\u00e2nzare \u0219i cresc\u00e2nd gradul de con\u0219tientizare a m\u0103rcii. Astfel, pe pie\u021bele cheie precum Italia, Fran\u021ba \u0219i Australia, BKT a dorit s\u0103 investeasc\u0103 in imaginea sa, sponsoriz\u00e2nd ligile care organizeaz\u0103 cele mai populare sporturi din aceste \u021b\u0103ri.<\/p>\n<p>\u00cen iunie 2018, a semnat un parteneriat de trei ani cu Lega Nazionale Professionisti B, organismul de conducere al campionatului italian de Serie B, care din acest sezon devine Seria BKT, cu vizibilitate pe toate stadioanele ce g\u0103zduiesc meciurile din Lega B, \u00een tribune \u0219i \u00een emisiunile de radio \u0219i tv. \u00cen septembrie 2018, compania a semnat un contract de sponsorizare cu Ligue de Football Professionel, devenind Title Sponsor al Coupe de la Ligue, care \u0219i-a schimbat numele \u00een \u201eCoupe de la Ligue BKT\u201d. Tot \u00een septembrie 2018, BKT a \u00eencheiat un acord de parteneriat \u0219i cu KFC Big Bash League (BBL), printr-un acord cu Cricket Australia, structura organizatoare a tuturor evenimentelor legate de acest sport la nivel na\u021bional.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.mequipment.ro\/wp-content\/uploads\/2019\/02\/BKT_Bhuj_SportsDelegations_3.jpg\" alt=\"\" width=\"450\" height=\"337\" class=\"alignright size-full wp-image-9586\" srcset=\"https:\/\/mequipment.ro\/wp-content\/uploads\/2019\/02\/BKT_Bhuj_SportsDelegations_3.jpg 450w, https:\/\/mequipment.ro\/wp-content\/uploads\/2019\/02\/BKT_Bhuj_SportsDelegations_3-300x225.jpg 300w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/>Datorit\u0103 acestor alian\u021be, sinergia dintre BKT \u0219i organismele sportive s-a dovedit foarte puternic\u0103 \u0219i eficient\u0103. De aici provine \u0219i ideea de a-i g\u0103zdui pe reprezentan\u021bii Ligii B italiane \u00een India \u2013 mai exact, pe Alberto Monguidi, Responsabil de comunicare \u2013 pe reprezentan\u021bii Ligue de Football Professionel (LFP) franceze \u2013 Olivier Jaubert, Chief &#038; Marketing Officer and Investor Relations \u0219i Matthieu Ficot, Chief Media Officer al LFP \u2013 \u0219i pe cel al Cricket Australia, dl. Nick Thodey, Commercial Partnerships Manager al Ligii. <\/p>\n<p>Etapele c\u0103l\u0103toriei au inclus \u0219i o vizit\u0103 la Mumbai, la sediul central al BKT, unde au fost \u00eent\u00e2mpina\u021bi cu salutul de bun venit al dlui. Arvind Poddar, Pre\u0219edinte \u0219i Administrator Delegat al BKT, \u0219i al dlui. Rajiv Poddar, Administrator Delegat Comun al Grupului. Dup\u0103 o scurt\u0103 mas\u0103 rotund\u0103 de prezentare, participan\u021bii au plecat apoi c\u0103tre Bhuj, or\u0103\u0219el din statul indian Gujarat, unde BKT a ridicat cea mai recent\u0103 fabric\u0103 de produc\u021bie, emblem\u0103 a companiei. Apoi, dup\u0103 vizitarea fabricii \u0219i a coloniei moderne de case \u00een care tr\u0103iesc cele 406 familii ale angaja\u021bilor, grupul a pornit spre Mumbai, unde i s-a al\u0103turat \u2013 \u00een calitate de ambasador al LFP &#8211; dl. Raymond Domenech, fostul antrenor al Echipei Na\u021bionale de Fotbal a Fran\u021bei. Acesta a putut astfel s\u0103 \u00eent\u00e2lneasc\u0103 la nivel personal conducerea BKT \u0219i s\u0103 cunoasc\u0103 valorile \u0219i filozofia acesteia. <\/p>\n<p>Nu este o coinciden\u021b\u0103 faptul c\u0103 BKT a ales sportul ca puternic instrument de comunicare, deoarece \u00eemp\u0103rt\u0103\u0219e\u0219te calit\u0103\u021bile sale fundamentale: spiritul de echip\u0103, corectitudinea, competitivitatea. \u201eO experien\u021b\u0103 care \u00eembog\u0103\u021be\u0219te din toate punctele de vedere\u201d \u2013 au subliniat participan\u021bii la aceast\u0103 c\u0103l\u0103torie unic\u0103. Sporturile interna\u021bionale reprezentate sunt diferite, obiectivul \u00een schimb este unul singur: r\u0103sp\u00e2ndirea valorilor acestora, a caracterului formativ, a modelelor pozitive. Valori pe care BKT a \u0219tiut s\u0103 le traduc\u0103 \u00eentr-un adev\u0103rat proiect global de schimbare. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>BKT a organizat o c\u0103l\u0103torie \u00een India rezervat\u0103 delega\u021biilor sportive interna\u021bionale, partenere ale BKT. Scopul misiunii a fost \u00eent\u00e2lnirea cu managementul companiei la sediul din Mumbai \u0219i vizitarea fabricii din<\/p>\n","protected":false},"author":1,"featured_media":9588,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[38,45],"tags":[5152,2974,5972],"class_list":["post-9583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stiri-utilaje-de-constructii-miniere-si-forestiere","category-stiri-internationale","tag-bkt","tag-bkt-tires","tag-fabrica-bkt-din-bhuj"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"en","enabled_languages":["ro","en"],"languages":{"ro":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BKT \u2013 partida schimb\u0103rii se joac\u0103 la Bhuj - M. Equipment | Latest News in Construction, Mining &amp; Forestry Industry<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mequipment.ro\/en\/bkt-partida-schimbarii-se-joaca-la-bhuj\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BKT \u2013 partida schimb\u0103rii se joac\u0103 la Bhuj - M. Equipment | Latest News in Construction, Mining &amp; Forestry Industry\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mequipment.ro\/en\/bkt-partida-schimbarii-se-joaca-la-bhuj\/\" \/>\n<meta property=\"og:site_name\" content=\"M. 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