{"id":8765,"date":"2018-10-16T12:12:06","date_gmt":"2018-10-16T09:12:06","guid":{"rendered":"http:\/\/www.mequipment.ro\/?p=8765"},"modified":"2025-11-10T16:58:34","modified_gmt":"2025-11-10T14:58:34","slug":"noua-identitate-a-produselor-cat-reflecta-calitatea-premium-a-marcii","status":"publish","type":"post","link":"https:\/\/mequipment.ro\/en\/noua-identitate-a-produselor-cat-reflecta-calitatea-premium-a-marcii\/","title":{"rendered":"New identity for Cat products reflects the brand\u2019s premium quality"},"content":{"rendered":"<p>Cat machines, engines, generator sets, and work tools will soon have a new look. <strong>Caterpillar<\/strong> is replacing the current <strong>\u201cPower Edge\u201d<\/strong> trade dress (Cat trademark on a black background accented with a diagonal red bar) with a fresh new graphic design called <strong>\u201cCat Modern Hex\u201d<\/strong>. The Cat Modern Hex design combines the traditional Cat trademark and product model names with a bold, three-dimensional red hexagon and grille pattern. The red color is a throwback to the graphics used on the company\u2019s very first crawler tractors in 1925.<\/p>\n<p>The Cat Modern Hex was designed by the Caterpillar Industrial Design Group. \u201cOur goal was to create something with a premium look and feel,\u201d said Ed Stembridge, product identity manager. \u201cWhen you combine the Modern Hex design with our distinctive Cat product designs, it visually reminds customers they are buying and using the best products on the market.\u201d<\/p>\n<p>In addition to machines, gen sets and engines, the new trade dress will be used on Cat parts packaging and various licensed products such as toys and scale models. Cat products that are no longer in production will not be updated.<br \/>\nLook for the Modern Hex design on newly-manufactured Cat products in the near future as Caterpillar updates its whole product line by early 2020.<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.mequipment.ro\/wp-content\/uploads\/2018\/10\/CM20181009-24196-35347-Copy.jpg\" alt=\"\" width=\"700\" height=\"283\" class=\"alignright size-full wp-image-8767\" srcset=\"https:\/\/mequipment.ro\/wp-content\/uploads\/2018\/10\/CM20181009-24196-35347-Copy.jpg 700w, https:\/\/mequipment.ro\/wp-content\/uploads\/2018\/10\/CM20181009-24196-35347-Copy-300x121.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cat machines, engines, generator sets, and work tools will soon have a new look. Caterpillar is replacing the current \u201cPower Edge\u201d trade dress (Cat trademark on a black background accented<\/p>\n","protected":false},"author":1,"featured_media":8766,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[46,38,45],"tags":[288,5635,443,5637,5634,5636],"class_list":["post-8765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stiri-si-noutati-din-industria-utilajelor-din-romania","category-stiri-utilaje-de-constructii-miniere-si-forestiere","category-stiri-internationale","tag-cat","tag-cat-modern-hex","tag-caterpillar","tag-noua-identitate-de-produs","tag-power-edge-trade-dress","tag-trademark"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"en","enabled_languages":["ro","en"],"languages":{"ro":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New identity for Cat products reflects the brand\u2019s premium quality - M. 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