{"id":7776,"date":"2018-06-11T22:47:44","date_gmt":"2018-06-11T19:47:44","guid":{"rendered":"http:\/\/www.mequipment.ro\/?p=7776"},"modified":"2018-06-19T15:47:56","modified_gmt":"2018-06-19T12:47:56","slug":"earthmax-este-o-piatra-de-hotar-in-istoria-bkt","status":"publish","type":"post","link":"https:\/\/mequipment.ro\/en\/earthmax-este-o-piatra-de-hotar-in-istoria-bkt\/","title":{"rendered":"Earthmax este un reper \u00een istoria BKT"},"content":{"rendered":"

La \u00eenceputul lunii iunie, Creta, \u00eensorita insul\u0103 greceasc\u0103 din Egee, a fost locul \u00een care produc\u0103torul indian de anvelope BKT<\/strong> a ales s\u0103 celebreze o born\u0103 important\u0103 \u00een istoria companiei: ce-a de-a 10-a aniversare a anvelopei radiale OTR Earthmax<\/a><\/strong>. \u00cen cadrul evenimentului de pres\u0103 de a doua zi, dl. Arvind Poddar, Pre\u0219edintele \u0219i Directorul General la Balkrishna Industries Ltd.<\/strong>, a transmis mul\u021bumiri presei interna\u021bionale prezente la Aniversarea Earthmax. Ne-a urat bun venit \u0219i a subliniat valorile-cheie ale companiei, corel\u00e2ndu-le cu principalele caracteristici ale acestor anvelope cu performan\u021be extraordinare. <\/em><\/p>\n

\u201eConstruirea Palatului din Knossos a fost o mare realizare \u0219i un pas \u00eenainte \u00een antichitate \u2013 ast\u0103zi, am spune c\u0103 a fost o piatr\u0103 de hotar. \u00cen mod similar, proiectarea \u0219i fabricarea primei noastre anvelope Earthmax a fost o mare realizare \u0219i un mare progres pentru epoca modern\u0103 \u2013 o piatr\u0103 de hotar \u00een istoria BKT.<\/p>\n

Pentru BKT, Earthmax <\/strong>a fost o mare provocare, dac\u0103 lu\u0103m \u00een considerare modul \u00een care a luat na\u0219tere, \u00een 2008<\/strong>. S-a \u00eent\u00e2mplat \u00eentr-un moment critic \u0219i \u00eentr-un context \u00een care lumea nu asista doar la o perioad\u0103 de schimbare, ci la o er\u0103 a schimb\u0103rii radicale. \u00centr-adev\u0103r, criza global\u0103 a afectat toate pie\u021bele \u0219i a avut un impact puternic asupra muncitorilor din industria mineritului, a lucr\u0103rilor terasiere \u0219i a construc\u021biilor, ceea ce a condus la reorganizarea companiilor, reduceri de personal \u0219i chiar \u00eenchiderea afacerilor \u00een multe cazuri. \u00centregul nostru sector \u0219i toate procesele au trebuit redefinite.<\/p>\n

\"\"\u00cen ciuda crizei, am crezut cu t\u0103rie \u0219i am fost pe deplin con\u0219tien\u021bi de faptul c\u0103 exista un spa\u021biu pe vasta pia\u021b\u0103 a anvelopelor la care puteam contribui cu expertiza \u0219i cuno\u0219tin\u021bele noastre \u0219i am putut g\u0103si pozi\u021bionarea \u0219i valoarea potrivite care se bucur\u0103 \u00een prezent de recunoa\u0219tere la nivel global. Am profitat de ocazie \u0219i, acum, \u00een lumina primelor semne de revenire, for\u021ba noastr\u0103 vizionar\u0103 \u0219i capacitatea de a crede cu t\u0103rie \u00een schimbarea parcursului nostru par a fi r\u0103spl\u0103tite. Bine\u00een\u021beles, decizia noastr\u0103 de a intra pe segmentul terasier, \u00een 2006, nu a fost nes\u0103buit\u0103, ci a fost rezultatul unei analize atente a pie\u021bei pe un segment complex \u0219i, la momentul respectiv, subestimat, cu c\u00e2\u021biva juc\u0103tori de top pe de-o parte \u0219i companii mai mici, pe de alt\u0103 parte \u2013 majoritatea din Asia, cu o calitate a produselor foarte slab\u0103.<\/p>\n

Dup\u0103 cum sugereaz\u0103 \u0219i numele s\u0103u, EARTHMAX<\/strong> are o leg\u0103tur\u0103 str\u00e2ns\u0103 cu terenul pe care lucreaz\u0103: solul. Un mediu dificil pe care fiecare produs din gam\u0103 este gata s\u0103 \u00eel st\u0103p\u00e2neasc\u0103 \u0219i s\u0103 \u00eei fac\u0103 fa\u021b\u0103. Earthmax este un instrument, dar \u0219i colegul dvs. \u00een cele mai dificile opera\u021biuni, garant\u00e2nd siguran\u021ba, performan\u021bele \u0219i calitatea, precum \u0219i economiile de timp \u0219i bani.<\/p>\n

Un adev\u0103rat reprezentant al valorilor \u0219i istoriei noastre corporative. C\u00e2teva caracteristici de top ale acestei game de anvelope<\/strong> prezint\u0103 o similitudine surprinz\u0103toare cu op\u021biunile noastre strategice. <\/p>\n

\"\"Una dintre caracteristicile distinctive Earthmax este amprenta sa mare<\/strong>. S\u0103 l\u0103s\u0103m o amprent\u0103 \u2013 cu alte cuvinte, o impresie \u2013 a fost dintotdeauna obiectivul BKT \u00een raport cu pia\u021ba, s\u0103 l\u0103s\u0103m un semn pentru cei care ne urm\u0103resc, s\u0103 fim un punct de referin\u021b\u0103 \u0219i un ghid, f\u0103r\u0103 teama de bariere, dar fiind, \u00een mod cert, cu un pas \u00eenainte.
\nRezisten\u021ba<\/strong>, \u00een sensul literal, \u00eenseamn\u0103 capacitatea de a rezista la impact, cum ar fi for\u021be, t\u0103ieturi, uzur\u0103, c\u0103ldur\u0103 sau orice alte condi\u021bii adverse. Aplicat\u0103 la compania noastr\u0103, \u00eenseamn\u0103 abilitatea de a face fa\u021b\u0103 \u0219i a dep\u0103\u0219i orice situa\u021bie sau obstacol.<\/p>\n

Un alt atribut este robuste\u021bea<\/strong>. Pentru o anvelop\u0103, acest lucru \u00eenseamn\u0103 c\u0103 este suficient de rezistent\u0103 \u0219i de puternic\u0103 pentru a sus\u021bine vehiculul \u0219i mi\u0219c\u0103rile acestuia. \u00cen mod similar, putem observa abordarea BKT privind pia\u021ba. Robuste\u021bea \u00eenseamn\u0103 c\u0103 r\u0103m\u00e2nem pe pozi\u021bie \u0219i rezist\u0103m la eventualele contraatacuri, uneori chiar neechitabile, \u0219i c\u0103 sunte\u021bi preg\u0103ti\u021bi pentru orice schimbare.
\nTrac\u021biunea<\/strong> este, de asemenea, o alt\u0103 caracteristic\u0103 cheie care nu are nevoie de explica\u021bii \u00een ceea ce prive\u0219te o anvelop\u0103. \u00cen realitatea noastr\u0103 corporativ\u0103, metafora indic\u0103 abilitatea \u0219i conceptele de leadership BKT, \u00een calitate de precursor, care merge \u0219i g\u00e2nde\u0219te \u00eentotdeauna din perspectiva viitorului.<\/p>\n

\"\"Urm\u0103torul plus este versatilitatea<\/strong>. Aceasta este expresia abilit\u0103\u021bii BKT de a se adapta la orice mediu \u0219i la orice industrie \u2013 dup\u0103 cum probabil v\u0103 aminti\u021bi, \u00een trecutul \u00eendep\u0103rtat, compania noastr\u0103 a ini\u021biat opera\u021biuni de succes \u00een domeniul textilelor. Versatilitatea \u00eenseamn\u0103 s\u0103 fii flexibil, cooperativ, tolerant \u0219i u\u0219or de abordat.<\/p>\n

\u00cen ciuda dimensiunilor sale \u0219i structurii impozante a vehiculelor pe care le echipeaz\u0103, stabilitatea<\/strong> este o cerin\u021b\u0103 obligatorie pentru toat\u0103 gama Earthmax \u2013 o caracteristic\u0103 cheie, care conduce la beneficii suplimentare, cum ar fi siguran\u021ba \u0219i fiabilitatea. Acela\u0219i lucru este valabil pentru un manager, care trebuie s\u0103 \u00ee\u0219i desf\u0103\u0219oare munca de zi cu zi \u00een a\u0219a fel \u00eenc\u00e2t s\u0103 garanteze stabilitatea pentru cei care au \u00eencredere \u0219i se bazeaz\u0103 pe el. Acest atribut implic\u0103, de asemenea, s\u0103 contribui la stabilitatea pie\u021bei, deoarece companiile au nevoie de un punct ferm de referin\u021b\u0103, pe care se pot baza.<\/p>\n

Str\u00e2ns legat\u0103 de stabilitate este \u021binuta de drum<\/strong> \u2013 echilibrul perfect pe orice tip de teren. Iar, \u00een afaceri, este caracteristica de a-\u021bi respecta promisiunile, convingerile \u0219i valorile, pentru a r\u0103m\u00e2ne consecvent \u0219i de \u00eencredere.
\nDurabilitatea<\/strong> pare a fi o caracteristic\u0103 evident\u0103 a anvelopei \u2013 rezultatul know-how-ului, al aptitudinilor \u0219i al cercet\u0103rii \u00een domeniul tehnologiilor avansate. \u00cen mod similar, o companie s\u0103n\u0103toas\u0103 are nevoie de credin\u021b\u0103, curaj \u0219i pasiune puternic\u0103 ce rezult\u0103 din munc\u0103, urm\u0103rind s\u0103 \u00ee\u0219i desf\u0103\u0219oare activitatea pentru mult timp \u0219i \u00een beneficiul utilizatorilor.<\/p>\n

\"\"\u00cen sf\u00e2r\u0219it, confortul<\/strong>, un beneficiu grozav, care se refer\u0103, evident, la starea de bine a \u0219oferului. \u00cen ceea ce prive\u0219te filozofia noastr\u0103 corporativ\u0103, se refer\u0103 la aten\u021bia pe care o acord\u0103m colegilor no\u0219tri, calit\u0103\u021bii vie\u021bii acestora, bun\u0103st\u0103rii lor \u0219i binelui comun.
\n\u00cen consecin\u021b\u0103, trebuie s\u0103 men\u021bionez Funda\u021bia BKT<\/strong>, care \u0219i-a luat angajamentul pe termen lung de a sus\u021bine activit\u0103\u021bi caritabile \u00een beneficiul oamenilor, sprijinind programe de nutri\u021bie, precum \u0219i programe pentru educa\u021bia copiilor \u0219i a fetelor sau sponsorizarea activit\u0103\u021bilor umanitare \u00een toat\u0103 lumea.<\/p>\n

Doar proiectele mari merg m\u00e2n\u0103 \u00een m\u00e2n\u0103 cu motivele mari, iar motivele mari necesit\u0103 o for\u021b\u0103 mare. De aceea, dimensiunea anvelopelor noastre este pur \u0219i simplu \u201emare\u201d. Ele ne amintesc c\u0103 nimic nu este dat de la sine \u0219i sigur, deoarece fiecare anvelop\u0103 este rezultatul cercet\u0103rii neobosite \u0219i al dorin\u021bei puternice de \u00eembun\u0103t\u0103\u021bire. Este, de asemenea, rezultatul unei noi provoc\u0103ri asumate pentru a fi \u00een frunte \u0219i pentru a ne respecta promisiunile.<\/p>\n

\u00cen toate acestea, nu vom uita genera\u021biile viitoare. Este datoria noastr\u0103 s\u0103 transmitem aceste valori care ne ghideaz\u0103 \u00een prezent pe noi \u0219i compania noastr\u0103, astfel \u00eenc\u00e2t genera\u021biile viitoare s\u0103 aib\u0103 la dispozi\u021bie instrumentele potrivite pentru a continua drumul nostru, pentru a veni cu idei noi \u0219i abord\u0103ri noi pe pia\u021b\u0103 \u2013 \u021bin\u00e2nd cont, totu\u0219i, ca noi \u2013 de credin\u021ba \u00een istoria \u0219i \u00een rolul nostru, precum \u0219i \u00een dedicarea \u0219i pasiunea fundamentale\u201d, a \u00eencheiat dl. Poddar.
\n#cretewithBKT #Earthmax #GrowingTogether<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

La \u00eenceputul lunii iunie, Creta, \u00eensorita insul\u0103 greceasc\u0103 din Egee, a fost locul \u00een care produc\u0103torul indian de anvelope BKT a ales s\u0103 celebreze o born\u0103 important\u0103 \u00een istoria companiei:<\/p>\n","protected":false},"author":1,"featured_media":7777,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[46,38,45],"tags":[663,5203,5182,5206,3334,3915,5202,5152,2974,5207,5181,5204,4855,5205,5208,2592,4714],"class_list":["post-7776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stiri-si-noutati-din-industria-utilajelor-din-romania","category-stiri-utilaje-de-constructii-miniere-si-forestiere","category-stiri-internationale","tag-confort","tag-10-ani-de-earthmax","tag-10th-anniversary","tag-amprenta-mare","tag-anvelope-otr","tag-anvelope-radiale","tag-arvind-poddar","tag-bkt","tag-bkt-tires","tag-durabilitate","tag-earthmax","tag-eveniment-creta","tag-eveniment-de-presa","tag-grecia","tag-rezistenta","tag-tractiune","tag-versatilitate"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"en","enabled_languages":["ro","en"],"languages":{"ro":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"\nEarthmax este un reper \u00een istoria BKT - M. Equipment | Latest News in Construction, Mining & Forestry Industry<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mequipment.ro\/earthmax-este-o-piatra-de-hotar-in-istoria-bkt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Earthmax este un reper \u00een istoria BKT - M. Equipment | Latest News in Construction, Mining & Forestry Industry\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mequipment.ro\/earthmax-este-o-piatra-de-hotar-in-istoria-bkt\/\" \/>\n<meta property=\"og:site_name\" content=\"M. 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