{"id":27449,"date":"2026-10-22T14:48:37","date_gmt":"2026-10-22T12:48:37","guid":{"rendered":"https:\/\/mequipment.ro\/?p=27449"},"modified":"2026-10-23T14:59:40","modified_gmt":"2026-10-23T12:59:40","slug":"acord-pirelli-bkt-pentru-productia-in-india-de-anvelope-auto-sub-marca-pirelli","status":"publish","type":"post","link":"https:\/\/mequipment.ro\/en\/acord-pirelli-bkt-pentru-productia-in-india-de-anvelope-auto-sub-marca-pirelli\/","title":{"rendered":"Pirelli and BKT sign agreement for production in India of Pirelli-branded premium car tires"},"content":{"rendered":"<p><em><strong><a href=\"https:\/\/www.pirelli.com\/global\/en-ww\/homepage\/\" target=\"_blank\">Pirelli<\/a><\/strong> and <strong><a href=\"https:\/\/www.bkt-tires.com\/\" target=\"_blank\">Balkrishna Industries Ltd. (BKT)<\/a><\/strong> have signed a strategic agreement aimed at capturing the opportunities offered by the Indian car tyre market, one of the most dynamic and promising at the global level. India is today one of the most attractive automotive markets in the world, with car registrations estimated to increase by 5-7% annually from 2025 to 2030 and a premium Car tyre market seen growing almost fivefold.<\/em><\/p>\n<p>The partnership &#8211; which unites Pirelli\u2019s high-end technological leadership with BKT\u2019s local industrial positioning and strong presence \u2013 foresees a first phase based on an off-take agreement, through which <a href=\"https:\/\/mequipment.ro\/?s=bkt\" target=\"_blank\"><font color=\"darkorange\">BKT<\/font><\/a> will produce, in one of its own newly constructed plants equipped with the most advanced technology, up to 800,000 Pirelli branded tyres by 2030 with Pirelli\u2019s specific technological and quality standards. <\/p>\n<p>This agreement paves the way for a second phase which envisages, subject to certain conditions, the creation of a 50-50 joint venture and the construction of a production plant dedicated to High Value car tyres, both with the Pirelli brand and the BKT brand to serve India and other international markets.<\/p>\n<p>For Pirelli, with only a commercial presence in India at present, the agreement constitutes a significant step towards reinforcing its positioning in a Country characterized by great potential and growing demand for High Value tyres, the segment where Pirelli is focused. <\/p>\n<p>For BKT, the agreement supports the company\u2019s expansion into the passenger car tyre segment and is expected to create new opportunities in both domestic and international markets.<\/p>\n<p>Marco Tronchetti Provera, Executive Chairman of Pirelli, said: \u201cIndia is taking an ever more central role in the evolution of the global automotive industry, thanks to the market\u2019s growth, development of mobility and progressive strengthening of the Country\u2019s industrial and technological competencies. The agreement with BKT, a first-class industrial partner with solid roots in India and a significant international presence, represents for Pirelli a strategic choice which will allow us to strengthen our position in a market among those with the greatest growth potential and to accompany its evolution, drawing on our competencies, innovation and positioning in the segments with the greatest value\u201d.<\/p>\n<p>Arvind Poddar, Chairman and Managing Director of Balkrishna Industries Ltd. (BKT) said: \u201cThis partnership brings together complementary strengths to capture the opportunities of a growing market while creating value for both companies\u201d.<\/p>\n<p>Andrea Casaluci, CEO of Pirelli, added: \u201cWe are confident that the collaboration between BKT, with its industrial excellence and knowledge of the market, and Pirelli, bringing innovative technologies and high-end positioning, will not only open new opportunities for both groups but will also contribute to the growing premiumization of the Indian tyre market. The outlook for the national automotive market, and especially for the partnership&#8217;s premium products is very promising. And the time is right to catch that wave\u201d. <\/p>\n<p>Rajiv Poddar, Joint Managing Director of Balkrishna Industries Ltd. (BKT), commented: \u201cWhen a globally established brand such as Pirelli chooses BKT, it is a recognition of the manufacturing strength, quality and expertise we have built over decades. We are proud to bring our industrial scale to this partnership and to serve customers not only in India but also across our international markets. Pirelli\u2019s technological leadership and BKT\u2019s industrial capabilities provide together a strong foundation for lasting values.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pirelli and Balkrishna Industries Ltd. (BKT) have signed a strategic agreement aimed at capturing the opportunities offered by the Indian car tyre market, one of the most dynamic and promising<\/p>\n","protected":false},"author":1,"featured_media":27450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,38,45],"tags":[599,14517,5152,4052,15447],"class_list":["post-27449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stiri-si-noutati-din-industria-utilajelor-din-romania","category-stiri-utilaje-de-constructii-miniere-si-forestiere","category-stiri-internationale","tag-anvelope","tag-balkrishna-industries-ltd","tag-bkt","tag-parteneriat","tag-pirelli"],"translation":{"provider":"WPGlobus","version":"3.0.6","language":"en","enabled_languages":["ro","en"],"languages":{"ro":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pirelli and BKT sign agreement for production in India of Pirelli-branded premium car tires - M. 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