{"id":25631,"date":"2026-02-06T12:28:20","date_gmt":"2026-02-06T10:28:20","guid":{"rendered":"https:\/\/mequipment.ro\/?p=25631"},"modified":"2026-02-07T00:57:04","modified_gmt":"2026-02-06T22:57:04","slug":"bm-romania-despre-cifrele-anului-2025-un-optimism-rezervat-conectivitate-si-ai","status":"publish","type":"post","link":"https:\/\/mequipment.ro\/en\/bm-romania-despre-cifrele-anului-2025-un-optimism-rezervat-conectivitate-si-ai\/","title":{"rendered":"BM Rom\u00e2nia: despre cifrele anului 2025, un optimism rezervat, conectivitate \u0219i AI"},"content":{"rendered":"

Bergerat Monnoyeur (BM), dealer Cat de 97 de ani \u0219i parte a Grupului Monnoyeur, a organizat pe data de 4 februarie 2026, la Palatul Ghica din Bucure\u0219ti, evenimentul anual de pres\u0103, prezent\u00e2nd rezultatele din ultimele 12 luni \u0219i perspectiva Caterpillar privind autonomia, conectivitatea \u0219i inteligen\u021ba artificial\u0103 \u00een domeniul utilajelor pentru construc\u021bii.<\/em> | Marius IANCU<\/strong><\/p>\n

\"BM2025 \u2013 centenarul Caterpillar<\/strong>
\n\u00cen 2025, Caterpillar, cel mai mare produc\u0103tor mondial de utilaje de construc\u021bii \u0219i minerit, a s\u0103rb\u0103torit \u00eemplinirea a 100 de ani<\/font><\/a>. Un prag ce marcheaz\u0103 un secol de inova\u021bie, perseveren\u021b\u0103 \u0219i angajament fa\u021b\u0103 de excelen\u021b\u0103, care a dus la cre\u0219terea \u0219i transformarea unei companii dintr-un mic produc\u0103tor de tractoare \u00eentr-un lider global \u00een domeniul s\u0103u. De-a lungul ultimului secol, Caterpillar a fost sinonim cu inova\u021bia revolu\u021bionar\u0103. Azi, Caterpillar opereaz\u0103 \u00een peste 190 de \u021b\u0103ri \u0219i se m\u00e2ndre\u0219te cu un portofoliu divers de produse \u0219i servicii.<\/p>\n

Privind spre viitor, compania \u00ee\u0219i men\u021bine angajamentul fa\u021b\u0103 de inova\u021bie \u0219i excelen\u021b\u0103. Concentr\u00e2ndu-se pe digitalizare \u0219i tehnologii inteligente, Caterpillar este preg\u0103tit\u0103 s\u0103 continue s\u0103 fie lider \u00een industrie. Investi\u021biile \u00een cercetare \u0219i dezvoltare garanteaz\u0103 c\u0103 va r\u0103m\u00e2ne \u00een avangarda progreselor tehnologice, oferind clien\u021bilor cele mai avansate \u0219i eficiente utilaje disponibile. Viziunea Caterpillar pentru viitor include un accent puternic pe sustenabilitate, dar dincolo de acestea, conectivitatea \u0219i AI-ul devin realit\u0103\u021bi tot mai tangibile. <\/p>\n

\"BMUn 2025 greu pentru pia\u021ba utilajelor din Rom\u00e2nia<\/strong>
\nDup\u0103 nivelul record atins de pia\u021ba local\u0103 de utilaje de construc\u021bii \u00een 2022\/2023, c\u00e2nd Bergerat Monnoyeur Rom\u00e2nia anun\u021ba dep\u0103\u0219irea bornei de 150 de mil. euro \u00een cifr\u0103 de afaceri<\/font><\/a>, anii 2024 \u0219i 2025 au \u00eenregistrat un regres. Pe categorii de utilaje de construc\u021bii, pia\u021ba noastr\u0103 \u00een 2025 a fost segmentat\u0103 astfel: aproape jum\u0103tate (49%) e acoperit\u0103 de utilajele compacte, urmate de buldozere (26%), utilaje pentru terasamente \u0219i excavare (15%), utilaje specializate pentru drumuri (8%), iar \u00een ultimii 2% intr\u0103 alte tipuri de utilaje.<\/p>\n

Provoc\u0103rile generate de costurile de finan\u021bare ridicate, incertitudinea economic\u0103, \u00eencetinirea investi\u021biilor \u00een construc\u021bii \u0219i vizibilitatea redus\u0103 asupra proiectelor viitoare au f\u0103cut ca num\u0103rul de unit\u0103\u021bi v\u00e2ndute \u00een 2025, \u00een Rom\u00e2nia, s\u0103 fie de doar 2540, \u00een sc\u0103dere cu 19% fa\u021b\u0103 de anul anterior \u0219i undeva la 44% fa\u021b\u0103 de spike-ul din 2023.<\/p>\n

Chiar \u0219i \u00een aceste condi\u021bii, Bergerat Monnoyeur Rom\u00e2nia continu\u0103 s\u0103 \u00ee\u0219i men\u021bin\u0103 pozi\u021bia de lider \u00een pia\u021ba utilajelor de construc\u021bii, \u00eenregistr\u00e2nd o cifr\u0103 de afaceri de 126 mil. euro \u00een 2025. Concret, 1 din 5 utilaje v\u00e2ndute la nivel na\u021bional a fost un Caterpillar, dintre care 53% au fost utilaje noi achizi\u021bionate prin Cat Finance (serviciu pentru produse noi \u0219i second-hand, repara\u021bii capitale \u0219i piese de schimb, consultan\u021b\u0103 de specialitate), iar 47% prin achizi\u021bii directe. Transpus \u00een segmente de utilaje, 2 din 3 autogredere, 1 din 2 buldozere, 1 din 3 buldoexcavatoare \u0219i 1 din 3 excavatoare v\u00e2ndute \u00een Rom\u00e2nia \u00een 2025 au fost Cat. <\/p>\n

Cu peste 300 de angaja\u021bi \u0219i 17 puncte regionale, re\u021beaua Bergerat Monnoyeur Rom\u00e2nia cuprinde 3 ateliere, 120 de tehnicieni, 13 inspectori de service \u0219i 15 operatori call-center, preg\u0103ti\u021bi s\u0103 r\u0103spund\u0103 cu profesionalism oric\u0103ror solicit\u0103ri. Noutatea pe care BM o a duce \u00een pia\u021ba noastr\u0103 sunt cei 10 speciali\u0219ti Repair & Remote Diagnostics, ce asigur\u0103 diagnosticarea la distan\u021b\u0103, evaluarea, depanarea \u0219i repararea utilajelor, dintr-o loca\u021bie \u00eendep\u0103rtat\u0103, pe baza sistemelor telematice \u0219i a tehnologiei de conectivitate.<\/p>\n

\"BMOptimism rezervat<\/strong>
\nContextul economic \u0219i politic de la noi din \u021bar\u0103 este \u00een continuare unul delicat, dup\u0103 o perioad\u0103 marcat\u0103 de procese electorale \u0219i reforme economice, iar dac\u0103 ad\u0103ugam \u0219i contextul geopolitic, \u00een\u021belegem de ce pia\u021ba utilajelor de construc\u021bii s-a contractat. Cumva, era greu s\u0103 nu fie sensibil\u0103 la toate aceste variabile. Pe acest fond, BM Rom\u00e2nia a adoptat o abordare axat\u0103 pe eficien\u021b\u0103 opera\u021bional\u0103. \u201e2025 a fost un an care a cerut disciplin\u0103. Ne-am concentrat pe solu\u021bii care livreaz\u0103 performan\u021b\u0103 real\u0103 pe \u0219antiere\u201d \u2013 a spus Liviu Neagu, CEO Bergerat Monnoyeur Rom\u00e2nia \u201ePentru 2026, \u00eentr-un scenariu optimist, estim\u0103m o probabilitate de 15% ca pia\u021ba s\u0103 aib\u0103 o u\u0219oar\u0103 cre\u0219tere (…), iar probabilitatea stagn\u0103rii este de 50-50%. De aceea, spunem c\u0103 pentru anul \u00een curs mergem pe un scenariu optimist rezervat\u201d.<\/p>\n

\u00cencrederea clien\u021bilor \u00een fiabilitatea utilajelor Cat \u0219i serviciile oferite de BM Rom\u00e2nia se reflect\u0103 \u00een continuare \u00een cota de pia\u021b\u0103. Caterpillar continu\u0103 re\u021beta consacrat\u0103 dea lungul celor 100 de ani, miz\u00e2nd \u00een continuare pe tehnologii inovatoare, consum redus de combustibil \u0219i timpi minimi de nefunc\u021bionare. Una dintre direc\u021biile principale pe partea de formare sus\u021binut\u0103 de Bergerat Monnoyeur este \u0218coala Operatorilor, prin Programe de Specializare \u0219i Perfec\u021bionare a Operatorilor, desf\u0103\u0219urate pe \u0219antierul \u0219i cu utilajele clientului, pentru o eficien\u021b\u0103 sporit\u0103, precum \u0219i prin Cursuri de Ma\u0219inist pentru terasamente \u2013 curs acreditat de Ministerul Muncii \u0219i Ministerul Educa\u021biei.<\/p>\n

Tendin\u021be: conectivitate \u0219i AI<\/strong>
\n“Viitorul \u00een construc\u021bii nu este despre om sau ma\u0219in\u0103, ci despre echipe mixte: Om – Ma\u0219in\u0103 \u2013 AI\u201d \u2013 consider\u0103 Liviu Neagu. Caterpillar \u0219tie asta \u0219i investe\u0219te deja \u00een dotarea ma\u0219inilor sale pentru un viitor bazat pe AI. <\/p>\n

Conectivitatea utilajelor a \u00eensemnat cumva un pas incipient c\u0103tre ceea ce mai t\u00e2rziu urma s\u0103 aduc\u0103 AI-ul \u0219i a \u00eenceput odat\u0103 cu trecerea de la o abordare reactiv\u0103 la una anticipativ\u0103. Astfel, \u00een opinia dlui. Neagu, c\u00e2teva dintre tendin\u021bele majore care transform\u0103 pia\u021ba utilajelor pentru construc\u021bii sunt:
\n– Telematica avansat\u0103, mentenan\u021ba predictiv\u0103 \u0219i integrarea digital\u0103
\n– Tehnologiile autonome \u0219i semi autonome (pentru productivitate \u0219i siguran\u021b\u0103)
\n– Trecerea accelerat\u0103 la utilaje cu emisii reduse \u0219i eficien\u021b\u0103 energetic\u0103 ridicat\u0103
\n– Solu\u021biile complete utilaj software servicii, cu impact redus asupra mediului
\n\u201cRom\u00e2nia are, la final de 2025, aproximativ 5.000 de utilaje Cat conectate\u201d, a completat Liviu Neagu.<\/p>\n

\"BMDar viziunea Caterpillar pentru viitor merge mai departe. Inteligen\u021ba artificial\u0103 este unul dintre cele mai importante aspecte ale transform\u0103rii digitale ale Caterpillar. Pe m\u0103sur\u0103 ce AI-ul merge dincolo de date, deschide noi oportunit\u0103\u021bi de inovare \u00eentr-un ecosistem conectat. Nu ca un concept abstract, futurist, ci ca o modalitate practic\u0103 de a rezolva probleme reale \u00een medii reale. <\/p>\n

Astfel, Caterpillar a lansat Cat AI Assistant<\/font><\/a>, o solu\u021bie bazat\u0103 pe AI ce permite clien\u021bilor s\u0103i s\u0103 interac\u021bioneze cu utilajele \u0219i clusterul de aplica\u021bii digitale Caterpillar \u00een moduri noi \u0219i puternice. Cat AI Assistant faciliteaz\u0103 pentru clien\u021bi achizi\u021bionarea, \u00eentre\u021binerea, managementul \u0219i operarea utilajelor \u2013 indiferent unde s-ar afla. Unific\u0103 portofoliul divers de aplica\u021bii digitale ale Caterpillar \u0219i pune la un loc o cantitate \u00eensemnat\u0103 de date de \u00eenalt\u0103 calitate \u00eentr-o singur\u0103 experien\u021b\u0103. <\/p>\n

\u201cInteligen\u021ba artificial\u0103 ne va ajuta s\u0103 transform\u0103m aceste date \u00een avantaje reale pentru clien\u021bii no\u0219tri”, a conchis Liviu Neagu.
\nDac\u0103 timp de un secol, Caterpillar a construit utilaje care au modelat lumea, acum, \u00een era AI, declan\u0219eaz\u0103 urm\u0103toarea revolu\u021bie industrial\u0103, de la flote autonome de construc\u021bii p\u00e2n\u0103 la centre de date bazate pe AI. Iar prin colaborarea cu NVIDIA<\/font><\/a> accelereaz\u0103 acest progres mai mult ca niciodat\u0103. <\/p>\n","protected":false},"excerpt":{"rendered":"

Bergerat Monnoyeur (BM), dealer Cat de 97 de ani \u0219i parte a Grupului Monnoyeur, a organizat pe data de 4 februarie 2026, la Palatul Ghica din Bucure\u0219ti, evenimentul anual de<\/p>\n","protected":false},"author":1,"featured_media":25632,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[46,38,267],"tags":[14821,2504,443,7293],"class_list":["post-25631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stiri-si-noutati-din-industria-utilajelor-din-romania","category-stiri-utilaje-de-constructii-miniere-si-forestiere","category-opinie","tag-ai-inteligenta-artificiala","tag-bergerat-monnoyeur-romania","tag-caterpillar","tag-utilaje-cat"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"en","enabled_languages":["ro","en"],"languages":{"ro":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"\nBM Rom\u00e2nia: despre cifrele anului 2025, un optimism rezervat, conectivitate \u0219i AI - M. 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