{"id":21452,"date":"2024-02-16T16:52:43","date_gmt":"2024-02-16T14:52:43","guid":{"rendered":"https:\/\/www.mequipment.ro\/?p=21452"},"modified":"2024-02-16T20:58:25","modified_gmt":"2024-02-16T18:58:25","slug":"terra-romania-a-incheiat-anul-2023-cu-afaceri-de-94-milioane-euro","status":"publish","type":"post","link":"https:\/\/mequipment.ro\/en\/terra-romania-a-incheiat-anul-2023-cu-afaceri-de-94-milioane-euro\/","title":{"rendered":"TERRA Rom\u00e2nia a \u00eencheiat anul 2023 cu afaceri de 94 milioane euro"},"content":{"rendered":"<p><em>Pentru <a href=\"https:\/\/www.terra-world.ro\/troc\" rel=\"noopener\" target=\"_blank\">TERRA Rom\u00e2nia Utilaje de Construc\u021bii<\/a>, companie membr\u0103 a grupului austriac TERRA Holding, unul dintre cei mai mari distribuitori de utilaje de construc\u021bii din Europa de Est, 2023 a fost cel mai bun an din istoria sa pe pia\u021ba autohton\u0103, \u00eenregistr\u00e2nd un num\u0103r record de utilaje v\u00e2ndute: peste 800 de unit\u0103\u021bi. Anul trecut, TERRA Rom\u00e2nia Utilaje de Construc\u021bii a raportat afaceri de 94 milioane de euro, \u00een cre\u0219tere cu peste 77% fa\u021b\u0103 de cele 53 de milioane de euro \u00eenregistrate \u00een 2022.<\/em><\/p>\n<p>\u201eProiectele cu finan\u021bare european\u0103 sunt principalul motiv al cre\u0219terii pie\u021bei de utilaje de construc\u021bii \u00een 2023, cu aproximativ 50% fa\u021b\u0103 de 2022, ajung\u00e2nd p\u00e2n\u0103 la aproximativ 4.000 de echipamente noi. O cre\u0219tere important\u0103 se datoreaz\u0103 \u0219i acceler\u0103rii proiectelor de infrastructur\u0103 finan\u021bate, \u00een principal, prin PNRR. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mequipment.ro\/wp-content\/uploads\/2024\/02\/victor-vasluian.jpg\" alt=\"TERRA Rom\u00e2nia a \u00eencheiat anul 2023 cu afaceri de 94 milioane euro\" width=\"400\" height=\"259\" class=\"alignright size-full wp-image-21454\" srcset=\"https:\/\/mequipment.ro\/wp-content\/uploads\/2024\/02\/victor-vasluian.jpg 400w, https:\/\/mequipment.ro\/wp-content\/uploads\/2024\/02\/victor-vasluian-300x194.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>Cea mai mare pondere a avut-o v\u00e2nzarea de utilaje noi JCB, dar \u0219i din business-ul pe care \u00eel avem prin celelalte branduri comercializate de c\u0103tre TERRA, respectiv Sennebogen, Rubble Master \u0219i Dynapac, care au crescut semnificativ fa\u021b\u0103 de anul anterior. Acestea au f\u0103cut din 2023 cel mai bun an din istoria companiei pe pia\u021ba rom\u00e2neasc\u0103. O astfel de cre\u0219tere a presupus o planificare foarte bun\u0103 a stocurilor, comenzilor \u0219i resurselor, at\u00e2t umane, c\u00e2t \u0219i financiare\u201d, a spus Victor Vasluian, CEO-ul TERRA Rom\u00e2nia Utilaje de Construc\u021bii.<\/p>\n<p>Compania a c\u00e2\u015ftigat cot\u0103 de pia\u0163\u0103 la toate categoriile de utilaje pe care le comercializeaz\u0103 \u201ecu prec\u0103dere pe cele de volum, buldoexcavatoare \u0219i mini\/midi excavatoare, care reprezint\u0103 circa 50% din pia\u021ba total\u0103 de utilaje noi. Cu peste 40% cot\u0103 de pia\u021b\u0103 la buldoexcavatoare, suntem num\u0103rul 1 \u00een Rom\u00e2nia \u00een aceast\u0103 categorie de utilaje.\u201d<\/p>\n<p>&#8220;Chiar dac\u0103 a atins un nivel record \u00een 2023, pia\u021ba de utilaje noi de construc\u021bii se situeaz\u0103 la un nivel normal, \u021bin\u00e2nd cont de suprafa\u021ba \u0219i gradul de dezvoltare al \u021b\u0103rii. Alte \u021b\u0103ri din regiune mai mici \u0219i cu infrastructur\u0103 mai dezvoltat\u0103 au o m\u0103rime a pie\u021bei apropiat\u0103 de cea din Rom\u00e2nia&#8221;, explic\u0103 CEO-ul companiei.<\/p>\n<p>\u201eActiv\u0103m \u00eentr-o pia\u021b\u0103 cu o evolu\u021bie greu predictibil\u0103 \u0219i miz\u0103m pe nevoia real\u0103 de dezvoltare a infrastructurii din Rom\u00e2nia, care presupune utilizarea de utilaje noi, performante. Totu\u0219i, estim\u0103m c\u0103, \u00een absen\u021ba finan\u021b\u0103rii prin fonduri europene a achizi\u021biei de utilaje de construc\u021bii, pia\u021ba va sc\u0103dea \u00een 2024. Cu c\u00e2t anume, este dificil de estimat, probabil \u00een jur de 20-30%.\u201d <\/p>\n<p>Cu o echip\u0103 de 115 angaja\u021bi, mai mare cu 10% fa\u021b\u0103 de anul precedent, TERRA Rom\u00e2nia \u00ee\u0219i continu\u0103 planurile de dezvoltare \u00een 2024. Dac\u0103 la finele lui 2023, compania a deschis un nou punct de lucru la Ia\u0219i, \u00een contextul \u00een care zona Moldovei absoarbe multe utilaje, \u00een 2024, focusul va fi pe dezvoltarea punctelor de lucru din Bra\u0219ov \u0219i Timi\u0219oara, care presupun construc\u021bia unor noi sedii, moderne, echipate la cele mai \u00eenalte standarde.<\/p>\n<p>\u201eSuntem \u00een faza final\u0103 a etapei de proiectare \u0219i avizare, estim\u0103m s\u0103 \u00eencepem lucr\u0103rile propriu-zise \u00een aceast\u0103 prim\u0103var\u0103. Va urma apoi dezvoltarea punctului de lucru din Turda, de asemenea foarte important \u00een strategia noastr\u0103 de dezvoltare. Investi\u021biile totale se ridic\u0103 la aproximativ 6 milioane de euro \u00een urm\u0103toarele 12 luni\u201d, a \u00eencheiat Victor Vasluian.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pentru TERRA Rom\u00e2nia Utilaje de Construc\u021bii, companie membr\u0103 a grupului austriac TERRA Holding, unul dintre cei mai mari distribuitori de utilaje de construc\u021bii din Europa de Est, 2023 a fost<\/p>\n","protected":false},"author":1,"featured_media":21453,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[46,38],"tags":[3217,390,100,12858,12856,8646,12857],"class_list":["post-21452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stiri-si-noutati-din-industria-utilajelor-din-romania","category-stiri-utilaje-de-constructii-miniere-si-forestiere","tag-dynapac","tag-rubble-master","tag-sennebogen","tag-terra-holding","tag-terra-romania-utilaje-de-constructii","tag-utilaje-jcb","tag-victor-vasluian"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"en","enabled_languages":["ro","en"],"languages":{"ro":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TERRA Rom\u00e2nia a \u00eencheiat anul 2023 cu afaceri de 94 milioane euro - M. 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