{"id":17415,"date":"2021-11-29T13:15:42","date_gmt":"2021-11-29T11:15:42","guid":{"rendered":"https:\/\/www.mequipment.ro\/?p=17415"},"modified":"2025-10-14T16:24:43","modified_gmt":"2025-10-14T14:24:43","slug":"premiera-a-noii-platforme-digitale-bkt-virtual-experience-la-eima","status":"publish","type":"post","link":"https:\/\/mequipment.ro\/en\/premiera-a-noii-platforme-digitale-bkt-virtual-experience-la-eima\/","title":{"rendered":"Premier\u0103 a noii platforme digitale BKT Virtual Experience, la EIMA"},"content":{"rendered":"<p><em>Dup\u0103 mai bine de un an, <strong><a href=\"https:\/\/www.bkt-tires.com\/ww\/en\/\" rel=\"noopener\" target=\"_blank\">BKT<\/a><\/strong> a revenit pentru prima dat\u0103 fizic la o expozi\u021bie pentru a se \u00eent\u00e2lni cu clien\u021bii, utilizatorii \u0219i partenerii. Cu peste 270.000 de vizitatori, EIMA a confirmat c\u0103 este un adev\u0103rat succes, dep\u0103\u0219ind toate a\u0219tept\u0103rile ini\u021biale: o cifr\u0103 \u00eencurajatoare care indic\u0103, \u00een sf\u00e2r\u0219it, o revenire par\u021bial\u0103 la o normalitate care, pe viitor, promite s\u0103 fie mai \u201ehibrid\u0103\u201d, cu o component\u0103 digital\u0103 care se va \u00eempleti din ce \u00een ce mai mult cu prezen\u021ba fizic\u0103. Lunile care tocmai au trecut, cu restric\u021biile \u0219i limit\u0103rile binecunoscute, au dat, de fapt, un impuls decisiv proceselor de digitalizare: o tendin\u021b\u0103 pe care BKT nu a ezitat s\u0103 o adopte.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mequipment.ro\/wp-content\/uploads\/2021\/12\/BKTstand_EIMA_2.jpg\" alt=\"\" width=\"400\" height=\"288\" class=\"alignright size-full wp-image-17417\" srcset=\"https:\/\/mequipment.ro\/wp-content\/uploads\/2021\/12\/BKTstand_EIMA_2.jpg 400w, https:\/\/mequipment.ro\/wp-content\/uploads\/2021\/12\/BKTstand_EIMA_2-300x216.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>EIMA a fost o demonstra\u021bie \u00een acest sens. BKT a decis s\u0103 amenajeze standul cu un concept complet nou: pentru prima dat\u0103, compania a decis s\u0103 nu-\u0219i expun\u0103 produsele, ci s\u0103 le descrie \u00een format digital prin noi metode \u0219i canale, cum ar fi <strong>BKT Virtual Experience<\/strong>, previzualizat\u0103 \u00een timpul expozi\u021biei.<\/p>\n<p>Acesta este un nou instrument digital care, prin intermediul unei platforme virtuale, v\u0103 permite s\u0103 explora\u021bi \u00een detaliu lumea BKT. Prin intermediul BKT Virtual Experience este posibil s\u0103 naviga\u021bi pentru a descoperi toate nout\u0103\u021bile despre produse, sponsoriz\u0103ri \u0219i m\u0103rturii directe de la utilizatorii m\u0103rcii, s\u0103 interac\u021biona\u021bi cu al\u021bi utilizatori online \u0219i s\u0103 stabili\u021bi \u00eent\u00e2lniri cu exper\u021bii BKT.<\/p>\n<p>Acest instrument s-a dovedit deosebit de valoros \u0219i pentru persoanele care nu au fost prezente fizic la expozi\u021bie, \u00een special pentru utilizatorii interna\u021bionali, care au putut afla cele mai recente nout\u0103\u021bi despre marc\u0103 prin conectarea de la distan\u021b\u0103 la platform\u0103.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mequipment.ro\/wp-content\/uploads\/2021\/12\/BKT_EIMA_4.jpg\" alt=\"\" width=\"400\" height=\"318\" class=\"alignright size-full wp-image-17418\" srcset=\"https:\/\/mequipment.ro\/wp-content\/uploads\/2021\/12\/BKT_EIMA_4.jpg 400w, https:\/\/mequipment.ro\/wp-content\/uploads\/2021\/12\/BKT_EIMA_4-300x239.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>\u201e\u00cen cele patru zile ale t\u00e2rgului, au fost \u00eenregistrate peste 10.000 de conect\u0103ri la BKT Virtual Experience \u0219i au avut loc peste 60 de \u00eent\u00e2lniri virtuale cu exper\u021bii BKT \u2013 a declarat Lucia Salmaso, Directorul executiv al BKT Europe. Sunt cifre care corespund pe deplin a\u0219tept\u0103rilor noastre \u0219i care demonstreaz\u0103 curiozitatea \u0219i interesul pentru acest nou canal.\u201d<\/p>\n<p>BKT Virtual Experience completeaz\u0103 \u0219i \u00eembog\u0103\u021be\u0219te instrumentele \u0219i canalele disponibile pentru ca utilizatorii s\u0103 se apropie de lumea BKT. Pentru viitor, compania inten\u021bioneaz\u0103 s\u0103 exploreze \u0219i s\u0103 dezvolte \u00een continuare aceast\u0103 abordare prin extinderea lumii virtuale la mai multe segmente \u0219i prin cre\u0219terea posibilit\u0103\u021bilor de interac\u021biune.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dup\u0103 mai bine de un an, BKT a revenit pentru prima dat\u0103 fizic la o expozi\u021bie pentru a se \u00eent\u00e2lni cu clien\u021bii, utilizatorii \u0219i partenerii. Cu peste 270.000 de vizitatori,<\/p>\n","protected":false},"author":1,"featured_media":17416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[46,38,45],"tags":[5374,2974,10336,6553,10337,10338],"class_list":["post-17415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stiri-si-noutati-din-industria-utilajelor-din-romania","category-stiri-utilaje-de-constructii-miniere-si-forestiere","category-stiri-internationale","tag-anvelope-bkt","tag-bkt-tires","tag-bkt-virtual-experience","tag-digitalizare","tag-eima-2021","tag-expunere-in-format-digital"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"en","enabled_languages":["ro","en"],"languages":{"ro":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Premier\u0103 a noii platforme digitale BKT Virtual Experience, la EIMA - M. 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