{"id":16856,"date":"2021-09-02T20:20:48","date_gmt":"2021-09-02T18:20:48","guid":{"rendered":"https:\/\/www.mequipment.ro\/?p=16856"},"modified":"2021-09-02T20:20:48","modified_gmt":"2021-09-02T18:20:48","slug":"o-noua-borna-atinsa-de-cefin-trucks-2-000-de-vehicule-ford-trucks-livrate-in-romania","status":"publish","type":"post","link":"https:\/\/mequipment.ro\/en\/o-noua-borna-atinsa-de-cefin-trucks-2-000-de-vehicule-ford-trucks-livrate-in-romania\/","title":{"rendered":"O nou\u0103 born\u0103 atins\u0103 de Cefin Trucks: 2.000 de vehicule Ford Trucks livrate \u00een Rom\u00e2nia"},"content":{"rendered":"

Cefin Trucks<\/a><\/strong>, unic importator \u0219i distribuitor al brandului Ford Trucks<\/strong> \u00een Rom\u00e2nia, anun\u021b\u0103 livrarea vehiculului cu num\u0103rul 2000, prag atins \u00een luna Iulie 2021. Cu ocazia anivers\u0103rii livr\u0103rii primelor 1000 de unit\u0103\u021bi Ford Trucks \u00een Rom\u00e2nia, parcurs realizat \u00een decursul a 30 de luni, a fost setat un nou obiectiv: ca urm\u0103toarele 1000 s\u0103 fie livrate c\u0103tre clien\u021bii brandului \u00een jum\u0103tate din timpul ini\u021bial, \u0219i anume 15 luni. \u00cen pofida unei perioade atipice, social \u0219i economic, Cefin Trucks \u0219i-a atins obiectivul \u00een vara lui 2021.<\/em><\/p>\n

\"\"Urm\u0103torul obiectiv este setat \u00een condi\u021biile unei acceler\u0103ri a ritmului de v\u00e2nzare \u0219i const\u0103 \u00een livrarea vehiculului cu num\u0103rul 3000 p\u00e2n\u0103 la sf\u00e2r\u0219itul anului 2022. Acest obiectiv \u0219i multe altele sunt posibile datorit\u0103 implement\u0103rii unei strategii complexe \u0219i a unei viziuni pe termen lung, care are la baz\u0103 nevoile clien\u021bilor din zona de achizi\u021bii, servicii after-sales din Rom\u00e2nia \u0219i interna\u021bional, servicii financiare \u0219i informa\u021biile despre flot\u0103 (localizare, gestiune transport, stil de condus, consum, tahograf etc).<\/p>\n

\u201cLivrarea a 2000 de unit\u0103\u021bi Ford Trucks \u00een Rom\u00e2nia nu reprezint\u0103 pentru noi un simplu num\u0103r. Acest rezultat este un semnal concret de apreciere din partea clien\u021bilor, at\u00e2t referitor la produse, c\u00e2t la serviciile pe care le oferim. Este, de asemenea, dovada unei munci extraordinare a echipei noastre \u0219i a tuturor celor implica\u021bi (funizori, clien\u021bi, finan\u021batori \u0219i ac\u021bionari). Avem \u00een jurul nostru o comunitate care se formeaz\u0103 \u0219i care genereaz\u0103 toat\u0103 dinamica companiei. Toate strategiile noastre se bazeaz\u0103 pe principiul c\u0103 atunci c\u00e2nd clientul are de c\u00e2\u0219tigat, acest lucru se transform\u0103 \u00een c\u00e2\u0219tig \u0219i pentru companie. \u00cen acest scop \u00eencerc\u0103m s\u0103 cre\u0103m zilnic oportunitatea de a maximiza valoarea ad\u0103ugat\u0103 pe care o putem oferi clien\u021bilor no\u0219tri \u0219i s\u0103 implement\u0103m produse \u0219i servicii pentru a \u00eendeplini acest obiectiv esen\u021bial pentru succesul nostru\u201d, a declarat Stefano Albarosa, CEO Cefin Trucks. <\/p>\n

\"\"La r\u00e2ndul s\u0103u, Gabriel Tudor, Sales Director & Ford Trucks Brand Manager, a spus: \u201eAtingerea obiectivului de 2000 de vehicule Ford Trucks \u00een Rom\u00e2nia \u00een timpul promis este o urmare fireasc\u0103 a unei strategii comerciale \u0219i de brand atent urm\u0103rit\u0103 \u00een toate ac\u021biunile noastre. Aceast\u0103 strategie are \u00een centru nevoile clien\u021bilor no\u0219tri si dorin\u021ba de a ad\u0103uga plus-valoare afacerii lor, prin alegerea companiei noastre ca partener \u0219i a brandului Ford Trucks ca produs. Obiectivul nostru este s\u0103 men\u021binem Ford Trucks \u00een topul preferin\u021belor clien\u021bilor, acolo unde suntem deja lideri \u00een segmente precum cel al vehiculelor de construc\u021bii \u0219i vehiculelor specializate, \u0219i s\u0103 p\u0103str\u0103m trendul ascendent al cotei de pia\u021b\u0103.\u201d<\/p>\n

Principalii piloni pe care ne construim strategia de cre\u0219tere, centrat\u0103 pe parteneriatul cu clien\u021bii no\u0219tri, sunt:<\/em>
\n\u2022 Digitalizarea \u0219i integrarea tuturor serviciilor din procesul de v\u00e2nzare \u0219i post-v\u00e2nzare pentru a garanta un acces u\u0219or \u0219i transparent al clien\u021bilor c\u0103tre toate informa\u021biile relevante, pentru o gestiune eficient\u0103 a parcului de vehicule;
\n\u2022 Servicii financiare rapide cu valoare ad\u0103ugat\u0103 pentru clien\u021bi: solu\u021bii de leasing, pl\u0103\u021bi \u00een rate, solu\u021bii de \u00eenchiriere vehicule comerciale pe termen scurt \u0219i mediu;
\n\u2022 Servicii de Trade-In prin care prelu\u0103m \u0219i valorific\u0103m camionul vechi pentru achizi\u021bia unui nou Ford Trucks;
\n\u2022 Crearea unei comunit\u0103\u021bi Ford Trucks \u00een Rom\u00e2nia pentru a fi aproape de to\u021bi cei care ne aleg;
\n\u2022 Consolidarea re\u021belei na\u021bionale de v\u00e2nz\u0103ri, o echip\u0103 profesionist\u0103 care cunoa\u0219te deja foarte bine nevoile pie\u021bei \u0219i avantajele produselor ce vin \u00een ajutorul clien\u021bilor;
\n\u2022 Cre\u0219terea re\u021belei de service, pentru a fi al\u0103turi de clien\u021bi oriunde ace\u0219tia au nevoie, \u00een acest moment num\u0103r\u00e2nd deja 20 de loca\u021bii \u00een Rom\u00e2nia. Dezvoltarea permanent\u0103 a re\u021belei interna\u021bionale de service Ford Trucks vine, de asemenea, \u00een ajutorul clien\u021bilor care aleg F-Max pentru transport interna\u021bional.<\/p>\n

\u201eFord Trucks este prezent \u00een Rom\u00e2nia din 2017 al\u0103turi de partenerul nostru Cefin Trucks. Acest parteneriat s-a dovedit un real succes \u00een ultimii patru ani, timp \u00een care brandul \u0219i-a consolidat pozi\u021bia \u00een pia\u021ba de vehicule comerciale grele, \u00een drumul c\u0103tre topul m\u0103rcilor din industrie. Ne concentr\u0103m pe consolidarea pozi\u021biei de lider \u00een segmentul vehiculelor de construc\u021bii \u0219i specializate, \u00een timp ce ne adapt\u0103m la noile tehnologii \u0219i la nevoile pie\u021bei permanent \u00een evolu\u021bie. De asemenea, avem ca obiectiv men\u021binerea trendului ascendent \u00een segmentul de transport interna\u021bional, cu produsul Ford Trucks F-MAX. <\/p>\n

\u00cen timp ce extinderea re\u021belei de service \u2013 at\u00e2t na\u021bional\u0103, c\u00e2t \u0219i interna\u021bional\u0103 \u2013 contribuie foarte de mult la \u00eencrederea pe care o construim cu clien\u021bii no\u0219tri, accelerarea volumului de v\u00e2nz\u0103ri \u00een Rom\u00e2nia este, de asemenea, foarte important\u0103 \u00een 2022. Aceasta ne permite s\u0103 ne set\u0103m ca obiectiv ca urm\u0103toarele 1.000 de unit\u0103\u021bi Ford Trucks s\u0103 fie livrate p\u00e2n\u0103 la sf\u00e2r\u0219itul anului 2022.<\/p>\n

Anul 2021 reprezint\u0103 \u00eenc\u0103 un an de succes pentru Ford Trucks, c\u00e2nd am crescut volumul de v\u00e2nz\u0103ri \u0219i cotele de pia\u021b\u0103, \u00een special \u00een pie\u021bele europene. Am f\u0103cut pa\u0219i importan\u021bi pentru a finaliza re\u021beaua noastr\u0103 din Europa de Vest. Este deja evident c\u0103 Cefin Trucks va \u00eenchide anul 2021 printre lideri \u00een ceea ce prive\u0219te cota de pia\u021b\u0103 \u0219i r\u0103m\u00e2ne un candidat puternic pentru topul din 2022\u201d, a declarat Koray Kuvvet, Managing Director Eastern Europe & Balkans pentru Ford Trucks. <\/p>\n

\"\"Ford Trucks \u2013 evolu\u0163ie accelerat\u0103 pe pia\u0163a rom\u00e2neasc\u0103<\/strong>
\nLuna mai 2017 a marcat o etap\u0103 important\u0103 \u00een evolu\u0163ia companiei, prin lansarea oficial\u0103 a activit\u0103\u021bii de importator Ford Trucks.
\n\u00cen primul an de activitate, Cefin Trucks, \u00een calitate de importator \u0219i distribuitor al Ford Trucks, a \u00eenregistrat v\u00e2nz\u0103ri de 157 de unit\u0103\u0163i (1% pentru segmentul de transport, 17% pentru segmentul de construc\u0163ii \u0219i 7% pentru segmentul de vehicule specializate), cu o cot\u0103 de 2,36%. <\/p>\n

\u00cen al doilea an, compania \u0219i-a \u00eendeplinit \u0219i dep\u0103\u0219it obiectivul stabilit, surclas\u00e2nd deja, \u00een semestrul al doilea, doi competitori cu o prezen\u0163\u0103 tradi\u0163ional\u0103 pe pia\u0163\u0103. Num\u0103rul unit\u0103\u0163ilor v\u00e2ndute s-a dublat, ajung\u00e2nd la 357, iar cota de pia\u0163\u0103 la 4,1%. <\/p>\n

V\u00e2nz\u0103rile au crescut \u0219i mai mult \u00een 2019, cu peste 555 de unit\u0103\u021bi livrate \u0219i o cot\u0103 total\u0103 de pia\u021b\u0103 de peste 8%, cumul\u00e2nd \u00een noiembrie 2019 un total de peste 1000 de unit\u0103\u021bi Ford Trucks. Datorit\u0103 lans\u0103rii F-MAX, un vehicul perfect potrivit pentru transportul interna\u021bional, Cefin Trucks inten\u021bioneaz\u0103 s\u0103-\u0219i m\u0103reasc\u0103 cota de pia\u021b\u0103 \u00een segmentul respectiv, unde poten\u021bialul de cre\u0219tere r\u0103m\u00e2ne foarte ridicat. Cefin Trucks a mizat pe p\u0103strarea pozi\u021biei de lider \u00een alegerile clien\u021bilor din segmentele de Construc\u021bii \u0219i Vehicule municipale \u0219i \u00een 2020, ating\u00e2nd locul 4 \u00een Topul Brandurilor de Vehicule Comerciale, cu o cot\u0103 de pia\u021b\u0103 de 11.8%. Tot \u00een 2020, Cefin Trucks \u0219i-a extins re\u021beaua de service, ajung\u00e2nd la 19 centre service in Rom\u00e2nia, ad\u0103ug\u00e2nd la o dimensiune multibrand a acesteia, prin inaugurarea serviciilor de reparatii Ford LCV in centrul din Bucure\u0219ti.<\/p>\n

\u00cen 2021, Ford Trucks atinge pragul de 2000 de unit\u0103\u021bi v\u00e2ndute \u00een Rom\u00e2nia, urm\u00e2nd s\u0103 seteze un nou obiectiv de cre\u0219tere \u00een acest sens, cel de 3000 de unit\u0103\u021bi p\u00e2n\u0103 la sf\u00e2r\u0219itul anului 2022. P\u0103streaza pozi\u021bia de lider \u00een segmentul de construc\u021bii, devine lider \u0219i \u00een cel al vehiculelor municipale \u0219i cre\u0219te \u00een cota de pia\u021b\u0103 pentru segmentul reprezentat de F-Max. <\/p>\n","protected":false},"excerpt":{"rendered":"

Cefin Trucks, unic importator \u0219i distribuitor al brandului Ford Trucks \u00een Rom\u00e2nia, anun\u021b\u0103 livrarea vehiculului cu num\u0103rul 2000, prag atins \u00een luna Iulie 2021. Cu ocazia anivers\u0103rii livr\u0103rii primelor 1000<\/p>\n","protected":false},"author":1,"featured_media":16857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[46,38,44],"tags":[5062,4650,9947,9948],"class_list":["post-16856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stiri-si-noutati-din-industria-utilajelor-din-romania","category-stiri-utilaje-de-constructii-miniere-si-forestiere","category-camioane","tag-cefin-trucks","tag-ford-trucks","tag-ford-trucks-f-max","tag-o-noua-borna-pentru-cefin-trucks-2000-de-vehicule-ford-trucks-vandute-in-romania"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"en","enabled_languages":["ro","en"],"languages":{"ro":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"\nO nou\u0103 born\u0103 atins\u0103 de Cefin Trucks: 2.000 de vehicule Ford Trucks livrate \u00een Rom\u00e2nia - M. 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