{"id":15780,"date":"2021-03-26T17:01:38","date_gmt":"2021-03-26T15:01:38","guid":{"rendered":"http:\/\/www.mequipment.ro\/?p=15780"},"modified":"2021-03-26T17:04:18","modified_gmt":"2021-03-26T15:04:18","slug":"volvo-ce-propune-o-noua-abordare-de-marketing-si-isi-anunta-decizia-neparticiparii-la-bauma-2022","status":"publish","type":"post","link":"https:\/\/mequipment.ro\/en\/volvo-ce-propune-o-noua-abordare-de-marketing-si-isi-anunta-decizia-neparticiparii-la-bauma-2022\/","title":{"rendered":"New marketing approach brings Volvo CE and customers closer together"},"content":{"rendered":"<p><em>In light of evolving customer behavior which has accelerated due to the Covid-19 pandemic, <strong><a href=\"https:\/\/www.volvoce.com\/global\/en\/\" rel=\"noopener noreferrer\" target=\"_blank\">Volvo CE<\/a><\/strong> is announcing a new marketing approach aimed at even closer engagement with the company\u2018s customers. <\/em><\/p>\n<p><em>The shift will involve: <\/em><br \/>\n&#8211; Together with dealer partners, an increased focus on local market Volvo branded events to build stronger and more sustainable customer relationships<br \/>\n&#8211; A commercial marketing approach aimed at seamless integration of developing digital and traditional marketing channels<br \/>\n&#8211; Increased investment in digital channels and campaigns to reflect changing customer touchpoints and behaviors<br \/>\nAs a result, <strong>Volvo CE has decided not to attend Bauma Munich 2022<\/strong>. <\/p>\n<p><strong>Seamless integration of developing digital and traditional marketing channels <\/strong><br \/>\nVolvo CE will be refocusing on its own purpose-built audience outreach combining physical, digital and hybrid events. The move will allow for a more flexible, tailor-made offer, however and wherever the customer wants to interact with Volvo products and services. <\/p>\n<p>The new approach has been influenced by changes in customer behavior and needs which have accelerated during the Covid-19 pandemic. The new approach also reflects increasing demands being made to do business in a more sustainable manner and to reduce the company\u2019s environmental footprint. <\/p>\n<p><em>Physical interaction remains a key component of customer engagement <\/em><br \/>\nCarl Slotte, Head of Region Europe at Volvo CE, says: \u201cWhilst physical interaction remains very important, we are beginning to see significant changes in the way our customers want to engage with us both digitally and face-to-face. This is driven both by technological possibilities of doing business more efficiently and the increasing need to do business more sustainably.\u201d <\/p>\n<p><em>Future tradeshow participation <\/em><br \/>\n\u201cDespite our withdrawal from next year \u0301s event, we have not ruled out future participation at Bauma or other tradeshows,\u201d he adds. \u201cWe will continue to review the way our customers want to interact with us and base our strategy on their needs and demands.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"<p>In light of evolving customer behavior which has accelerated due to the Covid-19 pandemic, Volvo CE is announcing a new marketing approach aimed at even closer engagement with the company\u2018s<\/p>\n","protected":false},"author":1,"featured_media":15781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[46,38,45],"tags":[9197,7754,9198,9199,79,9200],"class_list":["post-15780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stiri-si-noutati-din-industria-utilajelor-din-romania","category-stiri-utilaje-de-constructii-miniere-si-forestiere","category-stiri-internationale","tag-bauma-2022","tag-covid-19","tag-new-marketing-approach","tag-pandemia-de-covid-19","tag-volvo-ce","tag-volvo-ce-se-retrage-de-la-bauma-2022"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"en","enabled_languages":["ro","en"],"languages":{"ro":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New marketing approach brings Volvo CE and customers closer together - M. 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