{"id":15400,"date":"2021-01-27T15:49:24","date_gmt":"2021-01-27T13:49:24","guid":{"rendered":"http:\/\/www.mequipment.ro\/?p=15400"},"modified":"2021-01-27T19:03:50","modified_gmt":"2021-01-27T17:03:50","slug":"cefin-trucks-prezinta-rezultatele-de-vanzari-in-2020-si-strategia-pentru-anul-2021","status":"publish","type":"post","link":"https:\/\/mequipment.ro\/en\/cefin-trucks-prezinta-rezultatele-de-vanzari-in-2020-si-strategia-pentru-anul-2021\/","title":{"rendered":"Cefin Trucks prezint\u0103 rezultatele de v\u00e2nz\u0103ri \u00een 2020 \u0219i strategia pentru anul 2021"},"content":{"rendered":"

Cefin Trucks<\/a><\/strong>, unic importator \u0219i distribuitor al brandului Ford Trucks<\/a><\/strong> \u00een Rom\u00e2nia, a anun\u021bat \u00een cadrul unei conferin\u021be de pres\u0103 online rezultatele de business ale anului 2020 \u0219i strategia configurat\u0103 pentru 2021. La finalul unui an atipic, foarte dificil at\u00e2t din punct de vedere social, c\u00e2t \u0219i economic, Cefin Trucks a reu\u0219it s\u0103 \u00eendeplineasc\u0103 obiectivele setate la \u00eenceputul anului. \u00centr-o permanent\u0103 adaptare la nevoile clien\u021bilor, compania Cefin Trucks este un partener stabil care vine \u00een \u00eent\u00e2mpinarea tuturor cerin\u021belor acestora \u0219i ale pie\u021bei prin servicii integrate ce cuprind toate sectoarele de activitate.<\/em><\/p>\n

\"\"Anul 2020 a reprezentat o provocare pentru segmentul vehiculelor comerciale (>16 tone), care a sc\u0103zut cu 33.7% fa\u021b\u0103 de anul precedent. O schimbare semnificativ\u0103 a avut loc \u0219i \u00een mixul celor trei segmente<\/strong> care compun pia\u021ba de vehicule comerciale, \u0219i anume transport interna\u021bional, construc\u021bii \u0219i vehicule specializate<\/strong>. Segmentul de vehicule pentru construc\u021bii a cunoscut o cre\u0219tere important\u0103, ajung\u00e2nd la 24.6%, la fel \u0219i cel al vehiculelor specializate, cu o cot\u0103 de 13.2% \u00een 2020. \u00centregul context al anului 2020, a dus la o sc\u0103dere considerabil\u0103 a segmentului de transport interna\u021bional, de la 75.4% la 62.2%. <\/p>\n

Privind pozi\u021bia brandului Ford Trucks din perspectiva dinamicii pie\u021bei, acesta a urcat pe locul 4 \u00een topul Brandurilor de Vehicule Comerciale (conform raportului de \u00eenmatricul\u0103ri), \u00een anul 2020 – \u00een cre\u0219tere de la locul 6 ocupat \u00een anul 2019. A dep\u0103\u0219it obiectivul setat pentru cre\u0219terea cotei de pia\u021b\u0103, ating\u00e2nd 11.8%. A r\u0103mas \u00een topul alegerilor clien\u021bilor \u00een segmentele de Construc\u021bii \u0219i Vehicule Specializate, fiind lider \u00een segmentul Vehiculelor Municipale cu 54.3% cot\u0103 de pia\u021b\u0103, \u00een 2020. \u00cen perioada ce urmeaz\u0103, Cefin Trucks se va concentra pe dezvoltarea segmentului de autotractoare, produsul F-MAX<\/strong> fiind acum un produs matur, cunoscut \u0219i testat, iar re\u021beaua european\u0103 de service a produc\u0103torului fiind \u00een continu\u0103 extindere.<\/p>\n

\"\"Obiectivul legat de extinderea re\u021belei de service din Rom\u00e2nia a fost atins \u00een 2020, astfel c\u0103 din decembrie 2020, re\u021beaua Cefin Trucks num\u0103r\u0103 19 service-uri la nivel na\u021bional, din care 7 proprii. \u00cen continuare avem \u00een plan al\u0103turarea \u0219i altor loca\u021bii. \u00cencep\u00e2nd cu anul 2020, Cefin Trucks a integrat \u0219i serviciile de repara\u021bie Ford LCV \u00een sediul central din Bucure\u0219ti.<\/p>\n

Digitalizarea \u0219i integrarea tuturor serviciilor din procesul de v\u00e2nzare \u0219i comunicare cu clien\u021bii sunt, de asemenea, obiective principale ale Cefin Trucks.<\/p>\n

Gama de produse Ford Trucks va avea parte de numeroase \u00eembun\u0103t\u0103\u021biri la nivelul fiec\u0103rui segment, ca urmare a adapt\u0103rii la nevoile clien\u021bilor \u0219i cerin\u021bele pie\u021bei. \u00cei ascult\u0103m pe clien\u021bii no\u0219tri, \u00een\u021belegem nevoile lor, urm\u0103rim tendin\u021bele de schimbare \u0219i preg\u0103tim produsele noastre pentru viitor. Cea mai mare valoare ad\u0103ugat\u0103 pe care marca noastr\u0103 o ofer\u0103 clien\u021bilor no\u0219tri este \u201ecostul total de proprietate\u201d, care ajut\u0103 clien\u021bii s\u0103 \u00ee\u0219i gestioneze opera\u021biunile mai profitabil.<\/p>\n

\"\"\u201cAnul 2020 ne-a ar\u0103tat \u00eenc\u0103 o dat\u0103 c\u00e2t este de important s\u0103 privim schimbarea ca pe o oportunitate \u0219i s\u0103 fim deschi\u0219i c\u0103tre adaptare. Toate strategiile noastre se bazeaz\u0103 pe principiul c\u0103 atunci c\u00e2nd clientul are de c\u00e2\u0219tigat, acest lucru se transform\u0103 \u00een c\u00e2\u0219tig at\u00e2t pentru pentru companie, c\u00e2t \u0219i vice-versa. \u00cen acest scop avem nevoie s\u0103 cre\u0103m zilnic oportunitatea de a maximiza valoarea ad\u0103ugat\u0103 pe care o putem oferi clien\u021bilor no\u0219tri \u0219i s\u0103 implement\u0103m produse \u0219i servicii pentru a \u00eendeplini acest obiectiv esen\u021bial pentru succesul nostru. <\/p>\n

Ne-am atins obiectivele anun\u021bate la \u00eenceputul anului, at\u00e2t referitor la cota de pia\u021b\u0103, c\u00e2t \u0219i la volume. Ne bucur\u0103m c\u0103 suntem locul 4 din 9 branduri (vehicule comerciale \u02c316 t GVW), \u00een prima jum\u0103tate a clasamentului, \u0219i miz\u0103m pe termen scurt s\u0103 fim \u00een primele 3 branduri. <\/p>\n

Privim cu \u00eencredere anul 2021, \u00een care ne a\u0219tept\u0103m ca pia\u021ba s\u0103 recupereze o parte din volumul de v\u00e2nz\u0103ri pierdut \u00een 2021. Vom continua s\u0103 cre\u0219tem volumul de v\u00e2nz\u0103ri \u0219i opera\u021biuni service, datorit\u0103 expansiunii politicii prin care clientul este \u00een centrul ac\u021biunilor noastre \u0219i datorit\u0103 digitaliz\u0103rii proceselor noastre interne \u0219i externe\u201d, a declarat Stefano Albarosa, CEO Cefin Trucks.<\/p>\n

\"\"\u201eFord Trucks are o strategie complex\u0103 de extindere interna\u021bional\u0103, dup\u0103 integrarea complet\u0103 a re\u021belei Europei Centrale, de Sud \u0219i de Est \u00een 2020, continu\u00e2nd finalizarea \u00een 2021 pentru \u021b\u0103rile din Europa de Vest. Ford Trucks este prezent \u00een Rom\u00e2nia din 2017 al\u0103turi de partenerul nostru Cefin Trucks, iar acest parteneriat s-a dovedit un real succes \u00een ultimii patru ani. \u00cemp\u0103rt\u0103\u0219im acelea\u0219i obiective privind consolidarea pozi\u021biei noastre \u00een segmentul de construc\u021bii \u0219i cel municipal cu produse \u0219i caracteristici noi \u0219i cre\u0219terea pe segmentul activit\u0103\u021bilor de transport interna\u021bional cu Ford Trucks F-MAX, un produs matur care s-a dovedit a ad\u0103uga valoare clien\u021bilor no\u0219tri nu numai prin costul de proprietate, ci \u0219i prin servicii de conectivitate \u00eembun\u0103t\u0103\u021bite.<\/p>\n

Chiar \u0219i cu \u00eentregul context social \u0219i economic, 2020 a fost un an excep\u021bional pentru Ford Trucks. Ne-am \u00eembun\u0103t\u0103\u021bit cota de pia\u021b\u0103 \u00een toate regiunile. Nu mai este nevoie s\u0103 spun c\u0103 Rom\u00e2nia a fost printre lideri \u00een ceea ce prive\u0219te cota de pia\u021b\u0103 \u0219i va r\u0103m\u00e2ne \u0219i \u00een 2021\u201d, a declarat Koray Kuvvet, Managing Director Eastern Europe & Balkans pentru Ford Trucks.<\/p>\n

Ford Trucks \u2013 evolu\u0163ie accelerat\u0103 pe pia\u0163a rom\u00e2neasc\u0103<\/strong>
\nLuna mai 2017 a marcat o etap\u0103 important\u0103 \u00een evolu\u0163ia companiei, prin lansarea oficial\u0103 a activit\u0103\u021bii de importator Ford Trucks.
\n\u00cen primul an de activitate, Cefin Trucks, \u00een calitate de importator \u0219i distribuitor al Ford Trucks, a \u00eenregistrat v\u00e2nz\u0103ri de 157 de unit\u0103\u0163i (1% pentru segmentul de transport, 17% pentru segmentul de construc\u021bii \u0219i 7% pentru segmentul de vehicule specializate), cu o cot\u0103 de 2,36%. <\/p>\n

\"\"\u00cen al doilea an, compania \u0219i-a \u00eendeplinit \u0219i dep\u0103\u0219it obiectivul stabilit, surclas\u00e2nd deja, \u00een semestrul al doilea, doi competitori cu o prezen\u0163\u0103 tradi\u0163ional\u0103 pe pia\u0163\u0103. Num\u0103rul unit\u0103\u0163ilor v\u00e2ndute s-a dublat, ajung\u00e2nd la 357, iar cota de pia\u0163\u0103, la 4,1%. <\/p>\n

V\u00e2nz\u0103rile au crescut \u0219i mai mult \u00een 2019, cu peste 555 de unit\u0103\u021bi livrate \u0219i o cot\u0103 total\u0103 de pia\u021b\u0103 de peste 8%, cumul\u00e2nd \u00een noiembrie 2019 un total de peste 1000 de unit\u0103\u021bi Ford Trucks. Datorit\u0103 lans\u0103rii F-MAX, un vehicul perfect potrivit pentru transportul interna\u021bional, Cefin Trucks urm\u0103re\u0219te cre\u0219terea cotei de pia\u021b\u0103 \u00een segmentul respectiv, unde poten\u021bialul r\u0103m\u00e2ne foarte ridicat. Cefin Trucks a mizat pe p\u0103strarea pozi\u021biei de lider \u00een alegerile clien\u021bilor din segmentele de Construc\u021bii \u0219i Vehicule municipale \u0219i \u00een 2020, ating\u00e2nd locul 4 \u00een Topul Brandurilor de Vehicule Comerciale, cu o cot\u0103 de pia\u021b\u0103 de 11.8%. Tot \u00een 2020, Cefin Trucks \u0219i-a extins re\u021beaua de service, ajung\u00e2nd la 19 centre de service in Rom\u00e2nia, ad\u0103ugate unei dimensiuni multibrand a acesteia, prin inaugurarea serviciilor de repara\u021bii Ford LCV \u00een centrul din Bucure\u0219ti. <\/p>\n","protected":false},"excerpt":{"rendered":"

Cefin Trucks, unic importator \u0219i distribuitor al brandului Ford Trucks \u00een Rom\u00e2nia, a anun\u021bat \u00een cadrul unei conferin\u021be de pres\u0103 online rezultatele de business ale anului 2020 \u0219i strategia configurat\u0103<\/p>\n","protected":false},"author":1,"featured_media":15401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[46,38,44],"tags":[6511,8238,5062,4650,8925,8926],"class_list":["post-15400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stiri-si-noutati-din-industria-utilajelor-din-romania","category-stiri-utilaje-de-constructii-miniere-si-forestiere","category-camioane","tag-autobasculanta-ford-trucks","tag-autogunoiera-ford-trucks","tag-cefin-trucks","tag-ford-trucks","tag-transport-international","tag-vehicule-pentru-constructii"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"en","enabled_languages":["ro","en"],"languages":{"ro":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"\nCefin Trucks prezint\u0103 rezultatele de v\u00e2nz\u0103ri \u00een 2020 \u0219i strategia pentru anul 2021 - M. Equipment | Latest News in Construction, Mining & Forestry Industry<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mequipment.ro\/en\/cefin-trucks-prezinta-rezultatele-de-vanzari-in-2020-si-strategia-pentru-anul-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cefin Trucks prezint\u0103 rezultatele de v\u00e2nz\u0103ri \u00een 2020 \u0219i strategia pentru anul 2021 - M. Equipment | Latest News in Construction, Mining & Forestry Industry\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mequipment.ro\/en\/cefin-trucks-prezinta-rezultatele-de-vanzari-in-2020-si-strategia-pentru-anul-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"M. 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