{"id":1536,"date":"2015-12-10T11:34:02","date_gmt":"2015-12-10T09:34:02","guid":{"rendered":"http:\/\/www.mequipment.ro\/?p=1536"},"modified":"2017-05-06T04:12:20","modified_gmt":"2017-05-06T01:12:20","slug":"liugong-lanseza-campania-why-discover-liugong","status":"publish","type":"post","link":"https:\/\/mequipment.ro\/en\/liugong-lanseza-campania-why-discover-liugong\/","title":{"rendered":"LiuGong Europe a lansat campania \u201eWhy Discover LiuGong\u201d"},"content":{"rendered":"<p><em>LiuGong este un brand chinezesc de utilaje specializat \u00een producerea de echipamente heavy-duty. Pentru a cre\u015fte mai mult nivelul de recunoa\u015ftere al m\u0103rcii din perspectiva publicului-\u0163int\u0103, LiuGong Europe a lansat o campanie de story-sharing denumit\u0103 &#8220;Why Discover LiuGong&#8221;.<\/em><\/p>\n<p>Noua campanie are ca scop construirea de brand awareness \u00een pia\u021b\u0103 (notorietate a brandului, imagine a brandului, gradul de \u00eencredere \u00een brand, nivelul de loialitate fa\u0163\u0103 de brand, elemente asociate brandului), astfel \u00eenc\u00e2t poten\u021bialii clien\u021bi s\u0103 ia \u00een considerare marca LiuGong ca o op\u021biune viabil\u0103 pentru cerin\u021bele lor de echipamente grele. Compania sper\u0103 s\u0103 arate cum LiuGong difer\u0103 de alte companii chineze\u015fti \u0219i modul \u00een care poate oferi valoare ad\u0103ugat\u0103 clien\u021bilor noi \u0219i existen\u021bi. Campania \u00ee\u0219i propune, de asemenea, s\u0103 elimine posibilele concep\u021bii gre\u0219ite despre brandurile din China. Astfel, LiuGong solicitp pove\u0219ti personale de la cei deja familiariza\u021bi cu aceast\u0103 companie, cum ar fi dealeri, cump\u0103r\u0103tori \u0219i utilizatori.<br \/>\nCampania \u201eWhy Discover LiuGong\u201d se focuseaza pe patru mesaje-cheie:<\/p>\n<p>1.Control \u2013 LiuGong ofer\u0103 control maxim asupra propriet\u0103\u021bii ma\u0219inii, inclusiv; repara\u021bii \u0219i \u00eentre\u021binere, costurile ciclului de via\u021b\u0103, perioada de formare (training), preocupare pentru mediu.<br \/>\n2.Intuitiv \u2013 LiuGong ofer\u0103 tot ceea ce are nevoie clientul \u0219i nimic ce nu are. Utilajele LiuGong sunt u\u0219or de \u00een\u021beles \u0219i operat \u00een orice \u021bar\u0103 \u0219i cultur\u0103 \u0219i necesit\u0103 timpi minimi de ini\u0163iere (training).<br \/>\n3.Extreme Duty \u2013 Utlajele LiuGong pot fi operate \u00een mod fiabil oriunde \u0219i sunt proiectate inteligent pentru a fi \u00eentretinute \u00een orice loc, \u00een cele mai dificile condi\u021bii. Pentru a finaliza o munc\u0103 grea, \u00een circumstan\u021be dificile, e nevoie de ma\u0219ini grele.<br \/>\n4.O gam\u0103 complet\u0103 de utilaje de bun\u0103 calitate \u2013 Cu 14 linii de produse, LiuGong este un produc\u0103tor de ma\u0219ini grele ce ofer\u0103 partenerilor s\u0103i tot ceea ce au nevoie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LiuGong este un brand chinezesc de utilaje specializat \u00een producerea de echipamente heavy-duty. Pentru a cre\u015fte mai mult nivelul de recunoa\u015ftere al m\u0103rcii din perspectiva publicului-\u0163int\u0103, LiuGong Europe a lansat<\/p>\n","protected":false},"author":1,"featured_media":1537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[38,45],"tags":[585,586,584,582,583],"class_list":["post-1536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stiri-utilaje-de-constructii-miniere-si-forestiere","category-stiri-internationale","tag-campanie-de-brand-awareness","tag-campanie-de-story-sharing","tag-liuging-europe","tag-liugong","tag-whz-discover-liugong"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"en","enabled_languages":["ro","en"],"languages":{"ro":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LiuGong Europe a lansat campania \u201eWhy Discover LiuGong\u201d - M. 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