{"id":15096,"date":"2020-12-08T15:24:10","date_gmt":"2020-12-08T13:24:10","guid":{"rendered":"http:\/\/www.mequipment.ro\/?p=15096"},"modified":"2020-12-10T15:37:57","modified_gmt":"2020-12-10T13:37:57","slug":"bkt-si-responsabilitatea-sociala-we-care","status":"publish","type":"post","link":"https:\/\/mequipment.ro\/en\/bkt-si-responsabilitatea-sociala-we-care\/","title":{"rendered":"BKT \u0219i responsabilitatea social\u0103 – \u201cWe Care\u201d"},"content":{"rendered":"

Ar fi nevoie de un documentar de mai multe ore pentru a spune povestea celuilalt BKT<\/a><\/strong>, nu compania care se adreseaz\u0103 comunit\u0103\u021bii de afaceri, ci cea care se concentreaz\u0103 asupra oamenilor obi\u0219nui\u021bi, \u00een special asupra celor pentru care via\u021ba de zi cu zi este o lupt\u0103. \u00cen acest documentar, vom putea vedea copii care, datorit\u0103 BKT, beneficiaz\u0103 de o mas\u0103 \u00eentreag\u0103 asigurat\u0103 \u00een fiecare zi \u0219i pot merge la \u0219coal\u0103; vom putea face cuno\u0219tin\u021b\u0103 direct cu cei care lucreaz\u0103 pentru a pune \u00een practic\u0103 proiectele BKT Foundation<\/strong>. Vom c\u0103l\u0103tori din Africa de Sud \u00een India, iar apoi vom str\u0103bate P\u0103durea Amazonian\u0103 \u0219i vom reveni \u00een Italia, deoarece solidaritatea nu are grani\u021be. <\/em><\/p>\n

Invita\u021bii speciali ai primei edi\u021bii: Vijaylaxmi Poddar, Chairperson a BKT Foundation, Rajiv Poddar, Joint Managing Director al BKT \u0219i Gabriella Usiello, Marketing & Communication Manager, BKT Europa.<\/p>\n

\"\"Doamn\u0103 Poddar, ast\u0103zi, numeroase companii sunt implicate \u00een proiecte CSR; \u00een acest context, BKT a creat BKT Foundation. Ne pute\u021bi spune mai multe despre funda\u021bie?<\/strong>
\nBKT Foundation a fost creat\u0103 cu aproximativ zece ani \u00een urm\u0103 cu scopul de a ajuta copiii. Suntem con\u0219tien\u021bi de dezechilibrele sociale care \u00eei afecteaz\u0103 pe cei mai slabi, pe cei mai neproteja\u021bi \u0219i pe cei mai vulnerabili dintre noi. Acesta este motivul pentru care cele mai multe dintre proiectele noastre sus\u021bin direct copiii sau familiile acestora. Copiii sunt resursa noastr\u0103, ei au nevoie de protec\u021bia noastr\u0103 special\u0103 \u0219i merit\u0103, cu to\u021bii, s\u0103 fie liberi, s\u0103 aib\u0103 o via\u021b\u0103 decent\u0103 \u0219i un viitor demn. Acest \u00eentreg concept poate fi sintetizat \u00een motto-ul funda\u021biei, \u201eWe care\u201d, care este pe deplin \u00een concordan\u021b\u0103 \u0219i cu filosofia corporativ\u0103 a BKT.<\/p>\n

\u201eWe Care\u201d: doar dou\u0103 cuvinte, care \u00eens\u0103 poart\u0103 un mesaj foarte puternic \u0219i important. Gabriella, proiectele CSR sunt o parte esen\u021bial\u0103 a filosofiei BKT, nu-i a\u0219a?<\/strong>
\nDa, a\u0219a este. Ca multina\u021bional\u0103, consider\u0103m c\u0103 avem o responsabilitate enorm\u0103 \u0219i c\u0103 trebuie s\u0103 fim un exemplu. \u0218i dorim s\u0103 juc\u0103m un rol activ av\u00e2nd o contribu\u021bie c\u00e2t mai semnificativ\u0103. Responsabilitatea social\u0103 s-a aflat \u00eentotdeauna \u00een centrul viziunii noastre corporative. Modelul nostru de afaceri poate fi definit \u0219i ca model social, deoarece BKT este cu adev\u0103rat implicat \u00een activit\u0103\u021bi sociale care se afl\u0103 printre priorit\u0103\u021bile noastre de top. BKT are grij\u0103 de oamenii s\u0103i, de bun\u0103starea lor \u0219i de mediul \u00een care tr\u0103iesc. BKT Foundation a fost creat\u0103 cu speran\u021ba de a dep\u0103\u0219i grani\u021bele afacerii. \u201eWe Care\u201d este un motto \u00een concordan\u021b\u0103 deplin\u0103 cu filosofia corporativ\u0103 a BKT.<\/p>\n

\"\"Dou\u0103 cuvinte profunde \u0219i pline de semnifica\u021bie. Rajiv, \u0219tiu c\u0103 funda\u021bia sus\u021bine proiecte pentru s\u0103n\u0103tate \u0219i educa\u021bie; ne po\u021bi oferi mai multe detalii despre acestea?<\/strong>
\nAm lansat numeroase ini\u021biative. Nu numai c\u0103 sus\u021binem mai mult de 800 de fete oferindu-le \u0219colarizare gratuit\u0103 \u00een Statul Rajasthan, \u00een apropierea fabricilor BKT din Bhiwadi \u0219i Chopanki, ci sus\u021binem \u0219i studiile universitare ale unor studen\u021bi eminen\u021bi din colegii \u0219i universit\u0103\u021bi, at\u00e2t \u00een India, c\u00e2t \u0219i peste hotare. Pe l\u00e2ng\u0103 acestea, \u00een colaborare cu Akshaya Patra Foundation, sus\u021binem de mul\u021bi ani un program important de cantine \u0219colare, care ofer\u0103 mese pentru mai mult de 1,4 milioane de copii din 10.000 de \u0219coli din zece regiuni, pentru a combate foametea \u0219i malnutri\u021bia.<\/p>\n

Unele dintre proiectele voastre sunt realizate \u00een colaborare cu guvernul indian?<\/strong>
\nA\u0219a este. Tot \u00een colaborare cu Akshaya Patra Foundation, am sus\u021binut un proiect care a f\u0103cut posibil\u0103 construirea unei buc\u0103t\u0103rii pentru o cantin\u0103 comunitar\u0103 \u00een ora\u0219ul Bhuj, re\u0219edin\u021ba celei mai recent deschise fabrici BKT. Noua buc\u0103t\u0103rie pentru cantina comunitar\u0103, care a fost deschis\u0103 oficial \u00een ianuarie 2019, este parte a programelor autorit\u0103\u021bilor locale de stat legate de nutri\u021bie. Cantina poate oferi mese pentru 50 de mii de copii din \u0219colile locale. Scopul este acela de a \u00eencuraja familiile dezavantajate s\u0103 \u00ee\u0219i trimit\u0103 copiii la \u0219coal\u0103, oferindu-le sus\u021binere concret\u0103 printr-o mas\u0103 gratuit\u0103. Proiectul combin\u0103 \u0219i \u00eentruchipeaz\u0103 doi piloni esen\u021biali ai viitorului: alimenta\u021bia \u0219i educa\u021bia.<\/p>\n

\"\"Implicarea BKT nu se limiteaz\u0103 la India, ci dep\u0103\u0219e\u0219te grani\u021bele \u0219i se extinde pe toate continentele. Gabriella, ne po\u021bi spune c\u00e2te ceva despre ini\u021biativele interna\u021bionale ale BKT? <\/strong>
\nLa nivel interna\u021bional, am sus\u021binut \u0219i organizat numeroase activit\u0103\u021bi pentru copii \u0219i familii. De exemplu, ini\u021biativa noastr\u0103 de Cr\u0103ciun de anul trecut, \u201eDoneaz\u0103 un moment\u201d, s-a n\u0103scut din ideea c\u0103 timpul este cel mai valoros cadou pe care \u00eel putem d\u0103rui. Cadoul perfect, spunem noi, este \u00eemp\u0103rt\u0103\u0219irea momentelor pline de dragoste. Prin aceast\u0103 ini\u021biativ\u0103, am sus\u021binut dou\u0103 ONG-uri: primul \u00een Fran\u021ba, Play International. Am colectat \u0219i am donat 12 mii de euro implic\u00e2nd oamenii prin campania noastr\u0103. Pentru fiecare fotografie \u00eemp\u0103rt\u0103\u0219it\u0103 cu hashtag \u201edonate a moment\u201d, am donat 1 euro. Al doilea ONG este aici, \u00een Italia: Dynamo Camp. Am colectat aceea\u0219i sum\u0103 \u0219i pentru ei. Sus\u021binem, de asemenea, numeroase ini\u021biative similare \u00een lumea sportului.<\/p>\n

BKT \u0219i sportul sunt un cuplu de nedesp\u0103r\u021bit. Compania \u0219i fotbalistul freestyler Iya Traor\u00e9 au o colaborare care dep\u0103\u0219e\u0219te cu mult prezen\u021ba acestui sportiv la t\u00e2rgurile comerciale \u0219i evenimentele corporative ale BKT din \u00eentreaga lume. Iya, originar din Guineea, \u00ee\u0219i sus\u021bine \u021bara prin funda\u021bia sa, ajut\u00e2nd tinerii cu v\u00e2rste \u00eentre 8 \u0219i 28 de ani prin programe sportive \u0219i educa\u021bionale. Gabriella, care este rolul BKT \u00een toate acestea?<\/strong>
\nBKT joac\u0103 un rol activ \u00een proiect, furniz\u00e2nd \u0219colii IYA Foundation materialele ce sunt necesare elevilor. Compania mai sus\u021bine unele spitale mici prin aprovizionarea cu instrumentar medical \u0219i panouri solare pentru producerea curentului electric necesar serviciilor spitalice\u0219ti.<\/p>\n

A\u021bi organizat \u0219i activit\u0103\u021bi de str\u00e2ngere de fonduri \u00eempreun\u0103 cu un mare star al fotbalului, Paolo Rossi, memorabilul Campion Mondial din 1982, care a donat trei tricouri cu autograf cu num\u0103rul 20, purtate de el \u00een timpul Cupei Mondiale din 1982.<\/strong>
\n\u00cen 2018, BKT a organizat un dineu de gal\u0103 caritabil cu Paolo Rossi ca invitat special \u0219i, cu acea ocazie, el a pus la licita\u021bie trei dintre tricourile lui de la echipa na\u021bional\u0103 a Italiei. \u00cen total, peste 15 mii de euro au fost aduna\u021bi \u0219i dona\u021bi asocia\u021biei non-profit Parada Italia, care ofer\u0103 ajutor copiilor care tr\u0103iesc pe str\u0103zile din Bucure\u0219ti, \u00een condi\u021bii extrem de dificile.
\nTo\u021bi invita\u021bii prezen\u021bi au concurat \u00eentr-o licita\u021bie incredibil\u0103 \u0219i emo\u021bionant\u0103, licit\u00e2nd sume tot mai mari p\u00e2n\u0103 la sf\u00e2r\u0219it. \u00cen acest mod au fost aduna\u021bi 7.700 de euro. BKT a decis apoi s\u0103 dubleze suma pentru a sus\u021bine \u00een \u00eentregime ini\u021biativele Parada Italia.<\/p>\n

A\u0219adar, exist\u0103 un puternic sentiment de responsabilitate pe care BKT \u00eel are fa\u021b\u0103 de comunitate. Nu este numai o alegere etic\u0103, ci \u0219i o credin\u021b\u0103 puternic\u0103 \u00een faptul c\u0103 un brand recunoscut poate (\u0219i trebuie) s\u0103 aib\u0103 o influen\u021b\u0103 pozitiv\u0103 asupra publicului, determin\u00e2ndu-i, astfel, pe ceilal\u021bi s\u0103 \u00eei urmeze exemplul: \u201eWe care\u201d, mai mult dec\u00e2t o filosofie, este un mod de via\u021b\u0103, deoarece indic\u0103 o atitudine care implic\u0103, \u00een acela\u0219i timp, inimile, min\u021bile \u0219i m\u00e2inile celor care aleg s\u0103 o adopte (Mrs. Vijaylaxmi Poddar, Chairperson a BKT Foundation).<\/p>\n","protected":false},"excerpt":{"rendered":"

Ar fi nevoie de un documentar de mai multe ore pentru a spune povestea celuilalt BKT, nu compania care se adreseaz\u0103 comunit\u0103\u021bii de afaceri, ci cea care se concentreaz\u0103 asupra<\/p>\n","protected":false},"author":1,"featured_media":15097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[46,38,45],"tags":[5152,8726,8449,2974,8725,8452,8644,8727],"class_list":["post-15096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stiri-si-noutati-din-industria-utilajelor-din-romania","category-stiri-utilaje-de-constructii-miniere-si-forestiere","category-stiri-internationale","tag-bkt","tag-bkt-foundation","tag-bkt-network","tag-bkt-tires","tag-csr-corporate-social-responsibility","tag-rajiv-poddar","tag-responsabilitate-sociala","tag-vijaylaxmi-poddar"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"en","enabled_languages":["ro","en"],"languages":{"ro":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"\nBKT \u0219i responsabilitatea social\u0103 - \u201cWe Care\u201d - M. Equipment | Latest News in Construction, Mining & Forestry Industry<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mequipment.ro\/bkt-si-responsabilitatea-sociala-we-care\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BKT \u0219i responsabilitatea social\u0103 - \u201cWe Care\u201d - M. Equipment | Latest News in Construction, Mining & Forestry Industry\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mequipment.ro\/bkt-si-responsabilitatea-sociala-we-care\/\" \/>\n<meta property=\"og:site_name\" content=\"M. 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